Some anthropologists believe storytelling predates the spoken word. Evolution brought the spoken word to “don’t do that, you’ll poke your eye out”. A grandparent could spin that into a wonderful story where the facts are irrelevant to the lesson of the story. Just the way the rest of us can spin our stories on blogs, Twitter and Facebook. All this isn’t new, it’s just Storytelling 2.0.

Read Wayne’s story on MediaBullseye.com. Special thanks to Mzinga‘s Aaron Strout (now with Powered) for the interview.

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