Accurately measuring the value of the buzz around your company may sound as difficult as weighing the morning fog, but it has made for some unique partnerships over the past few weeks. Meanwhile, there are companies ready to measure things that sound as intangible as hugs and the shadows of rainbows: namely the behaviors, attitudes, and opinions of visitors on a web site.
Accurately measuring the value of the buzz around your company may sound as difficult as weighing the morning fog, but it has made for some unique partnerships over the past few weeks. Meanwhile, there are companies ready to measure things that sound as intangible as hugs and the shadows of rainbows: namely the behaviors, attitudes, and opinions of visitors on a web site.
Read the future of psychographic information in my MediaBullseye column – and thank you!
