AdAge reported that your “liking” a product on Facebook could trigger what is being called a “sponsored story.” This is where your smiling (or grimacing) face and positive comments appear twice: once in your friend’s news feed and again as a paid ad with the company logo listed as a “sponsored story.”
“Facebook is terming this a ‘word-of-mouth recommendation’ by ‘trusted friends,’ according to Vijay Pullur, CEO of SocialTwist, ‘but it’s a hard sell for users.’”
Read what this means to you – and you will care, in my MediaBullseye column.
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