I’ve been preaching shared and earned content for a long time, but Coca-Cola has shared it’s Content 2020 strategy in a very public way: On YouTube.

It’s even more than that: It’s how the Coca-Cola company will evolve its approach to the “creative agenda”. It’s their blueprint. It should be yours as well. Just change a few of the terms, but they are clearly getting the value of social, mobile, local, shared and earned content.



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