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	<title>BeyondThe.Biz &#187; Analytics</title>
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	<description>Social Media, Content and Analytics with Wayne Kurtzman</description>
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		<title>SxSW 2012 Recap: Social Local Mobile (SoLoMo) Content, ROI, Data and More</title>
		<link>http://beyondthe.biz/2012/03/sxsw-2012-recap-social-local-mobile-solomo-content-roi-mobile-influence-game-mechanics/</link>
		<comments>http://beyondthe.biz/2012/03/sxsw-2012-recap-social-local-mobile-solomo-content-roi-mobile-influence-game-mechanics/#comments</comments>
		<pubDate>Thu, 15 Mar 2012 19:30:30 +0000</pubDate>
		<dc:creator>Wayne Kurtzman</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[gamification]]></category>
		<category><![CDATA[Geolocation]]></category>
		<category><![CDATA[LBS Location Based Service]]></category>
		<category><![CDATA[mcommerce]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[SxSW]]></category>
		<category><![CDATA[2012]]></category>
		<category><![CDATA[austin]]></category>
		<category><![CDATA[ban.jo]]></category>
		<category><![CDATA[banjo]]></category>
		<category><![CDATA[glancee]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[guy kawasaki]]></category>
		<category><![CDATA[guykawasaki]]></category>
		<category><![CDATA[location]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[NFC]]></category>
		<category><![CDATA[SXSW]]></category>
		<category><![CDATA[sxswi]]></category>
		<category><![CDATA[vic gundotra]]></category>

		<guid isPermaLink="false">http://beyondthe.biz/?p=1151</guid>
		<description><![CDATA[&#160; Roald Dahl would have loved the South by Southwest conference and festival, or simply SxSW. &#160; Borrowing from poet Arthur O&#8217;Shaughnessy, Dahl wrote that &#8220;We are the music makes, and we are the dreamers of dreams&#8221;. At “South-by” as the cool kids call it, those dreamers, entrepreneurs, managers and practitioners  applies to emerging technology and [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>It&#8217;s Not Easy Being Geek &#8211; Except Here And Now at SxSW</title>
		<link>http://beyondthe.biz/2012/03/its-not-easy-being-geek-except-here-and-now-at-sxsw/</link>
		<comments>http://beyondthe.biz/2012/03/its-not-easy-being-geek-except-here-and-now-at-sxsw/#comments</comments>
		<pubDate>Sun, 11 Mar 2012 03:59:09 +0000</pubDate>
		<dc:creator>Wayne Kurtzman</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[gamification]]></category>
		<category><![CDATA[Geolocation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[SxSW]]></category>

		<guid isPermaLink="false">http://beyondthe.biz/?p=1141</guid>
		<description><![CDATA[To paraphrase the very social Kermit the Frog, It&#8217;s Not Easy Being Geek.  That is unless you are among the 20,000 of the Geek Nation of the South by Southwest Conference (or SxSW) in Austin, Texas this week. We&#8217;re not just talking about people who bask in the glow of their cell phone, but who are [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Post Voteum: Social Analytics, the NH Primary, Google &amp; Facebook</title>
		<link>http://beyondthe.biz/2012/01/post-voteum-social-analytics-the-nh-primary-google-facebook/</link>
		<comments>http://beyondthe.biz/2012/01/post-voteum-social-analytics-the-nh-primary-google-facebook/#comments</comments>
		<pubDate>Sat, 14 Jan 2012 16:56:00 +0000</pubDate>
		<dc:creator>Wayne Kurtzman</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[mcommerce]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[american idol]]></category>
		<category><![CDATA[Dancing with the Stars]]></category>
		<category><![CDATA[election]]></category>
		<category><![CDATA[Elections]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Iowa]]></category>
		<category><![CDATA[Marshall Kirkpatrick]]></category>
		<category><![CDATA[nh]]></category>
		<category><![CDATA[Politico]]></category>
		<category><![CDATA[President]]></category>
		<category><![CDATA[RWW]]></category>
		<category><![CDATA[South Carolina]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://beyondthe.biz/?p=1090</guid>
		<description><![CDATA[So Google trends can&#8217;t predict the outcome of the NH Primary with the same accuracy as it can American Idol or Dancing With The Stars, and for this I am glad. Facebook cannot predict the outcome of such a contest, and for this I am also glad. They do, however, render some very important insights [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NH Primary: Can Google Predict the Results?</title>
		<link>http://beyondthe.biz/2012/01/can-the-nh-primary-be-predicted-like-american-idol/</link>
		<comments>http://beyondthe.biz/2012/01/can-the-nh-primary-be-predicted-like-american-idol/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 02:41:17 +0000</pubDate>
		<dc:creator>Wayne Kurtzman</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[election]]></category>
		<category><![CDATA[nh]]></category>
		<category><![CDATA[primary]]></category>
		<category><![CDATA[statistics]]></category>
		<category><![CDATA[vote]]></category>

		<guid isPermaLink="false">http://beyondthe.biz/?p=1073</guid>
		<description><![CDATA[Update: 2043PM ET Election Night: Google Trends has updated showing Ron Paul just ahead of Romney (which means Romney should win; read the article below for the reason); Santorum and Huntsman. Time to see what really happens! Update: 1043AM ET Election Day: Google Trends has not updated with yesterday&#8217;s data, but Suffolk University polls are [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Google+ Project Reinvents Community</title>
		<link>http://beyondthe.biz/2011/06/google-project-reinvents-community/</link>
		<comments>http://beyondthe.biz/2011/06/google-project-reinvents-community/#comments</comments>
		<pubDate>Wed, 29 Jun 2011 02:05:56 +0000</pubDate>
		<dc:creator>Wayne Kurtzman</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[LBS Location Based Service]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://beyondthe.biz/?p=997</guid>
		<description><![CDATA[In a limited beta today, the Google+ project adds several new layers of community. Here&#8217;s a quick summary with more coming soon. The features are designed for both ad hoc and long-term communities, mobile and (is there a non-mobile anymore?) and really does appear to fill a need &#8211; if it works as advertised. Will [...]]]></description>
		<wfw:commentRss>http://beyondthe.biz/2011/06/google-project-reinvents-community/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Klout Gets LinkedIn; Facebook Pages</title>
		<link>http://beyondthe.biz/2011/06/klout-gets-linkedin-facebook-pages/</link>
		<comments>http://beyondthe.biz/2011/06/klout-gets-linkedin-facebook-pages/#comments</comments>
		<pubDate>Thu, 23 Jun 2011 02:04:22 +0000</pubDate>
		<dc:creator>Wayne Kurtzman</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[klout]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[Measure]]></category>
		<category><![CDATA[mediabullseye]]></category>
		<category><![CDATA[meganberry]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://beyondthe.biz/?p=991</guid>
		<description><![CDATA[Last week, influence measurement tool Klout announced full integration with the professional social network LinkedIn. Already measuring influence on Twitter and Facebook, the San Francisco based company claims to measure a person’s ability to drive action. Klout is an opt-in service that rates, well, your social media clout on a scale from zero to 100. [...]]]></description>
		<wfw:commentRss>http://beyondthe.biz/2011/06/klout-gets-linkedin-facebook-pages/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Periodic Table of Search: The Elements of SEO and SMO [Infographic]</title>
		<link>http://beyondthe.biz/2011/06/periodic-table-of-search-the-elements-of-seo-and-smo-infographic/</link>
		<comments>http://beyondthe.biz/2011/06/periodic-table-of-search-the-elements-of-seo-and-smo-infographic/#comments</comments>
		<pubDate>Sat, 04 Jun 2011 15:07:04 +0000</pubDate>
		<dc:creator>Wayne Kurtzman</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[mcommerce]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[classes]]></category>
		<category><![CDATA[Column Five]]></category>
		<category><![CDATA[infographic]]></category>
		<category><![CDATA[searchengineland]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SMO]]></category>
		<category><![CDATA[university of Tennessee]]></category>
		<category><![CDATA[UT]]></category>
		<category><![CDATA[utconferences]]></category>

		<guid isPermaLink="false">http://beyondthe.biz/?p=983</guid>
		<description><![CDATA[I&#8217;ll still parsing its accuracy, but it seems like SearhEngineLand, a long-time credible source for SEO (search engine optimization) information, has produced a great visual explanation of the elements of search engine rankings. Best of all, it&#8217;s easy to update as new elements are found. Kudos as well to Column Five who created the infographic. [...]]]></description>
		<wfw:commentRss>http://beyondthe.biz/2011/06/periodic-table-of-search-the-elements-of-seo-and-smo-infographic/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Measure Expressions, Not Impressions</title>
		<link>http://beyondthe.biz/2011/05/measure-expressions-not-impressions/</link>
		<comments>http://beyondthe.biz/2011/05/measure-expressions-not-impressions/#comments</comments>
		<pubDate>Thu, 19 May 2011 01:56:18 +0000</pubDate>
		<dc:creator>Wayne Kurtzman</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[coca-cola]]></category>
		<category><![CDATA[coke]]></category>
		<category><![CDATA[expressions]]></category>
		<category><![CDATA[impressions]]></category>
		<category><![CDATA[Measure]]></category>
		<category><![CDATA[unicorns]]></category>

		<guid isPermaLink="false">http://beyondthe.biz/?p=976</guid>
		<description><![CDATA[Impressions are a measure of how many eyeballs, or people, see an ad or web page. This measure is one baby step away from a newspaper circulation number or the estimate of how many unicorns have pet kitties. In a Harvard Business Review blog post, the Executive Vice President and Chief Marketing and Commercial Officer [...]]]></description>
		<wfw:commentRss>http://beyondthe.biz/2011/05/measure-expressions-not-impressions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Your Right Time for Facebook Posting, Twitter Tweeting or Blogging</title>
		<link>http://beyondthe.biz/2011/04/right-time-for-facebook-posting/</link>
		<comments>http://beyondthe.biz/2011/04/right-time-for-facebook-posting/#comments</comments>
		<pubDate>Thu, 14 Apr 2011 20:13:40 +0000</pubDate>
		<dc:creator>Wayne Kurtzman</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[mashable]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[statistics]]></category>

		<guid isPermaLink="false">http://beyondthe.biz/?p=958</guid>
		<description><![CDATA[A recent article in Mashable quotes sources for the best times to interact with you social media audiences. I can tell you from experience, this is not (all) true. Their first point, I can&#8217;t fault: Be Timely. In fact, Facebook, Twitter, YouTube and to some extent, LinkedIn are becoming real-time information platforms. In fact, the [...]]]></description>
		<wfw:commentRss>http://beyondthe.biz/2011/04/right-time-for-facebook-posting/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Five B2B Social Media Strategies &#8211; With Guidelines</title>
		<link>http://beyondthe.biz/2010/12/five-b2b-social-media-strategies-with-guidelines/</link>
		<comments>http://beyondthe.biz/2010/12/five-b2b-social-media-strategies-with-guidelines/#comments</comments>
		<pubDate>Sun, 05 Dec 2010 16:12:39 +0000</pubDate>
		<dc:creator>Wayne Kurtzman</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[60secondmarketer]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[customer retention]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[measurmenets]]></category>
		<category><![CDATA[profit]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[strategies]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://beyondthe.biz/?p=781</guid>
		<description><![CDATA[Recently I read the idea that there are only five business-to-business (or B2B) social media strategies being used by the Fortune 500 today. While there are roughly a gazillion social networks in the world, there are but five strategies. It is an idea worthy of praise – and a few ideas to help you make [...]]]></description>
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		<slash:comments>0</slash:comments>
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