<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>BeyondThe.Biz &#187; Content</title>
	<atom:link href="http://beyondthe.biz/category/content/feed/" rel="self" type="application/rss+xml" />
	<link>http://beyondthe.biz</link>
	<description>Content and Analytics with Wayne Kurtzman</description>
	<lastBuildDate>Sat, 04 Sep 2010 02:17:33 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.1</generator>
		<item>
		<title>Content Creating Customers Creating Content</title>
		<link>http://beyondthe.biz/2010/08/content-creating-customers-creating-content/</link>
		<comments>http://beyondthe.biz/2010/08/content-creating-customers-creating-content/#comments</comments>
		<pubDate>Sat, 21 Aug 2010 00:44:45 +0000</pubDate>
		<dc:creator>Wayne Kurtzman</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[exacttarget]]></category>
		<category><![CDATA[Forrester]]></category>
		<category><![CDATA[readwriteweb]]></category>

		<guid isPermaLink="false">http://beyondthe.biz/?p=582</guid>
		<description><![CDATA[Content is what we string together to tell stories, share thoughts and ideas. Coming in different flavors (text, video, photo, music, spoken word, etc.), content is king, and in the digital age it’s good to be the mayor, let alone the king. Now the news: 61 percent of us are willing to generate content for [...]]]></description>
		<wfw:commentRss>http://beyondthe.biz/2010/08/content-creating-customers-creating-content/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Storytelling For Business</title>
		<link>http://beyondthe.biz/2010/07/storytelling-for-business/</link>
		<comments>http://beyondthe.biz/2010/07/storytelling-for-business/#comments</comments>
		<pubDate>Mon, 05 Jul 2010 21:42:25 +0000</pubDate>
		<dc:creator>Wayne Kurtzman</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Knowledge Management]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[best]]></category>
		<category><![CDATA[bestpractices]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Growth]]></category>
		<category><![CDATA[lesson]]></category>
		<category><![CDATA[practices]]></category>
		<category><![CDATA[story]]></category>
		<category><![CDATA[storyteller]]></category>
		<category><![CDATA[storytelling]]></category>

		<guid isPermaLink="false">http://beyondthe.biz/?p=565</guid>
		<description><![CDATA[Since my knowledge management work with several companies, the value of storytelling for business has never escaped me. It is a way of passing lessons down from one generation of workers to the next. In business, that could mean every five to seven years before the decision makers are replaced. This presentation from the UXStorytellers [...]]]></description>
		<wfw:commentRss>http://beyondthe.biz/2010/07/storytelling-for-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The New Sphere of Influence (To Go, Please)</title>
		<link>http://beyondthe.biz/2010/04/the-new-sphere-of-influence-to-go-please/</link>
		<comments>http://beyondthe.biz/2010/04/the-new-sphere-of-influence-to-go-please/#comments</comments>
		<pubDate>Sat, 03 Apr 2010 20:30:24 +0000</pubDate>
		<dc:creator>Wayne Kurtzman</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[mcommerce]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[comcast]]></category>
		<category><![CDATA[dunkindonuts]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[kodak]]></category>
		<category><![CDATA[sphere]]></category>

		<guid isPermaLink="false">http://beyondthe.biz/?p=530</guid>
		<description><![CDATA[How far would you follow a brand you like? How far would the brand go to appeal to you? Dunkin Donuts, Kodak and Comcast are three brands that reached out to me when I asked for their help. It&#8217;s not because I&#8217;m some super-blogger or Twitter maestro &#8211; at least in my mind, but because [...]]]></description>
		<wfw:commentRss>http://beyondthe.biz/2010/04/the-new-sphere-of-influence-to-go-please/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SXSW: The Daily Update of the Future</title>
		<link>http://beyondthe.biz/2010/03/sxsw-day-1-the-future-starts-here/</link>
		<comments>http://beyondthe.biz/2010/03/sxsw-day-1-the-future-starts-here/#comments</comments>
		<pubDate>Sun, 14 Mar 2010 06:36:20 +0000</pubDate>
		<dc:creator>Wayne Kurtzman</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Danah Boyd]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[Privacy]]></category>
		<category><![CDATA[SXSW]]></category>

		<guid isPermaLink="false">http://beyondthe.biz/?p=509</guid>
		<description><![CDATA[It’s called South by Southwest Conferences and Festivals, written “SXSW” (like the compass point) and for the worlds of music, film and the interactive web, the big sign says it all: “The future starts here.” My day-by-day comments with some amazing photos and quotes will be posted soon. Incouding toilet tech. (don&#8217;t ask). Click the [...]]]></description>
		<wfw:commentRss>http://beyondthe.biz/2010/03/sxsw-day-1-the-future-starts-here/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>B2B Marketing: Trends Away From Leads</title>
		<link>http://beyondthe.biz/2010/03/b2b-marketing-trends-away-from-leads/</link>
		<comments>http://beyondthe.biz/2010/03/b2b-marketing-trends-away-from-leads/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 03:07:39 +0000</pubDate>
		<dc:creator>Wayne Kurtzman</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[CSNY]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Stills]]></category>

		<guid isPermaLink="false">http://beyondthe.biz/?p=506</guid>
		<description><![CDATA[Stephen Stills of Crosby, Stills, Nash and Young may have written the soundtrack to the new research on marketing dollars. In 1970 he reminded us: “If you’re down and confused, and you don’t remember who you’re talking with… Love the one you’re with.” With social media, a more smart-phone centric population and growing web interactivity [...]]]></description>
		<wfw:commentRss>http://beyondthe.biz/2010/03/b2b-marketing-trends-away-from-leads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Miss my Updates? &#8211; A note to YOU.</title>
		<link>http://beyondthe.biz/2010/03/miss-my-updates-a-note-to-you/</link>
		<comments>http://beyondthe.biz/2010/03/miss-my-updates-a-note-to-you/#comments</comments>
		<pubDate>Sun, 07 Mar 2010 18:43:41 +0000</pubDate>
		<dc:creator>Wayne Kurtzman</dc:creator>
				<category><![CDATA[Content]]></category>

		<guid isPermaLink="false">http://beyondthe.biz/?p=504</guid>
		<description><![CDATA[Not to worry. We&#8217;re pushing through at database upgrade issue with the web host which should be resolved shortly. Then I can bring it up to date&#8230; but hang on! I&#8217;ll be updating live several times a day from SXSW Interactive starting later this week. I&#8217;ll be posted the What You Need To Know for [...]]]></description>
		<wfw:commentRss>http://beyondthe.biz/2010/03/miss-my-updates-a-note-to-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Everyone Has A Printing Press</title>
		<link>http://beyondthe.biz/2010/02/everyone-has-a-printing-press/</link>
		<comments>http://beyondthe.biz/2010/02/everyone-has-a-printing-press/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 02:26:29 +0000</pubDate>
		<dc:creator>Wayne Kurtzman</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[mass]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[press]]></category>
		<category><![CDATA[printing]]></category>
		<category><![CDATA[wcbos]]></category>
		<category><![CDATA[wordcamp]]></category>
		<category><![CDATA[wordcampboston]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://beyondthe.biz/?p=500</guid>
		<description><![CDATA[What would happen if everyone had a printing press?  What would be the outcome of the true democratization of communication? Everyone does have that potential using their computer and a web site. Your concern should be ‘how are they talking about you’? How can you benefit from this shift &#8211; and really see what is [...]]]></description>
		<wfw:commentRss>http://beyondthe.biz/2010/02/everyone-has-a-printing-press/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The ROI of Social Media</title>
		<link>http://beyondthe.biz/2010/01/the-roi-of-social-media/</link>
		<comments>http://beyondthe.biz/2010/01/the-roi-of-social-media/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 02:57:06 +0000</pubDate>
		<dc:creator>Wayne Kurtzman</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Knowledge Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[charlene li]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Forrester]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://beyondthe.biz/?p=495</guid>
		<description><![CDATA[According to author and business consultant Charlene Li, &#8220;Social networks will be like air.&#8221; Although it was a prediction in 2008, it resurfaced in a discussion I was having where I was asked, &#8216;what is the ROI on breathing&#8217;? This set up the classic ROI discussion of sites like Twitter, Facebook, and LinkedIn. See how [...]]]></description>
		<wfw:commentRss>http://beyondthe.biz/2010/01/the-roi-of-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Digital Christmas Carol</title>
		<link>http://beyondthe.biz/2009/12/a-digital-christmas-carol/</link>
		<comments>http://beyondthe.biz/2009/12/a-digital-christmas-carol/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 03:16:40 +0000</pubDate>
		<dc:creator>Wayne Kurtzman</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[A Christmas Carol]]></category>
		<category><![CDATA[Charles Dickens]]></category>
		<category><![CDATA[christmas]]></category>
		<category><![CDATA[Dickens]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[magazine]]></category>
		<category><![CDATA[Mr. Magoo]]></category>
		<category><![CDATA[Muppets]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://beyondthe.biz/?p=472</guid>
		<description><![CDATA[Charles Dickens reportedly got paid by the word for such works as A Christmas Carol. With apologies to Mr. Dickens, citizen journalists, representatives from YouTube, Google, newspapers, Mr. Magoo, The Muppets and the Users of the Internet, I present to you, a Digital Christmas Carol. Please read the article in my MediaBullseye column. photo credit: [...]]]></description>
		<wfw:commentRss>http://beyondthe.biz/2009/12/a-digital-christmas-carol/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>This Ain&#8217;t Your Dad&#8217;s Google Search</title>
		<link>http://beyondthe.biz/2009/12/this-aint-your-dads-google-search/</link>
		<comments>http://beyondthe.biz/2009/12/this-aint-your-dads-google-search/#comments</comments>
		<pubDate>Fri, 11 Dec 2009 04:26:02 +0000</pubDate>
		<dc:creator>Wayne Kurtzman</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[mcommerce]]></category>
		<category><![CDATA[goggles]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[leweb]]></category>
		<category><![CDATA[marissa mayer]]></category>
		<category><![CDATA[techcrunch]]></category>

		<guid isPermaLink="false">http://beyondthe.biz/?p=463</guid>
		<description><![CDATA[Before heading to Paris for this week&#8217;s LeWeb conference, Google made a number of huge announcements. At the conference, TechCrunch editor Mike Arrington asked for more details from Marissa Mayer, Vice President, Search Products and User Experience of Google. Her answers will help shape your future, scare you a bit, and potentially open countless business [...]]]></description>
		<wfw:commentRss>http://beyondthe.biz/2009/12/this-aint-your-dads-google-search/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
