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	<title>BeyondThe.Biz &#187; Social Media</title>
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	<description>Social Media, Content and Analytics with Wayne Kurtzman</description>
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		<title>SxSW 2012 Recap: Social Local Mobile (SoLoMo) Content, ROI, Data and More</title>
		<link>http://beyondthe.biz/2012/03/sxsw-2012-recap-social-local-mobile-solomo-content-roi-mobile-influence-game-mechanics/</link>
		<comments>http://beyondthe.biz/2012/03/sxsw-2012-recap-social-local-mobile-solomo-content-roi-mobile-influence-game-mechanics/#comments</comments>
		<pubDate>Thu, 15 Mar 2012 19:30:30 +0000</pubDate>
		<dc:creator>Wayne Kurtzman</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[gamification]]></category>
		<category><![CDATA[Geolocation]]></category>
		<category><![CDATA[LBS Location Based Service]]></category>
		<category><![CDATA[mcommerce]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[SxSW]]></category>
		<category><![CDATA[2012]]></category>
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		<category><![CDATA[banjo]]></category>
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		<category><![CDATA[google]]></category>
		<category><![CDATA[guy kawasaki]]></category>
		<category><![CDATA[guykawasaki]]></category>
		<category><![CDATA[location]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[NFC]]></category>
		<category><![CDATA[SXSW]]></category>
		<category><![CDATA[sxswi]]></category>
		<category><![CDATA[vic gundotra]]></category>

		<guid isPermaLink="false">http://beyondthe.biz/?p=1151</guid>
		<description><![CDATA[&#160; Roald Dahl would have loved the South by Southwest conference and festival, or simply SxSW. &#160; Borrowing from poet Arthur O&#8217;Shaughnessy, Dahl wrote that &#8220;We are the music makes, and we are the dreamers of dreams&#8221;. At “South-by” as the cool kids call it, those dreamers, entrepreneurs, managers and practitioners  applies to emerging technology and [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>It&#8217;s Not Easy Being Geek &#8211; Except Here And Now at SxSW</title>
		<link>http://beyondthe.biz/2012/03/its-not-easy-being-geek-except-here-and-now-at-sxsw/</link>
		<comments>http://beyondthe.biz/2012/03/its-not-easy-being-geek-except-here-and-now-at-sxsw/#comments</comments>
		<pubDate>Sun, 11 Mar 2012 03:59:09 +0000</pubDate>
		<dc:creator>Wayne Kurtzman</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[gamification]]></category>
		<category><![CDATA[Geolocation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[SxSW]]></category>

		<guid isPermaLink="false">http://beyondthe.biz/?p=1141</guid>
		<description><![CDATA[To paraphrase the very social Kermit the Frog, It&#8217;s Not Easy Being Geek.  That is unless you are among the 20,000 of the Geek Nation of the South by Southwest Conference (or SxSW) in Austin, Texas this week. We&#8217;re not just talking about people who bask in the glow of their cell phone, but who are [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>8 Tips on Preparing for SxSW</title>
		<link>http://beyondthe.biz/2012/02/8-tips-on-preparing-for-sxsw/</link>
		<comments>http://beyondthe.biz/2012/02/8-tips-on-preparing-for-sxsw/#comments</comments>
		<pubDate>Mon, 13 Feb 2012 03:02:16 +0000</pubDate>
		<dc:creator>Wayne Kurtzman</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[SxSW]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[after hours]]></category>
		<category><![CDATA[afterhours]]></category>
		<category><![CDATA[austin]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[goals]]></category>
		<category><![CDATA[parties]]></category>
		<category><![CDATA[party]]></category>
		<category><![CDATA[shoes]]></category>
		<category><![CDATA[south by southwest]]></category>
		<category><![CDATA[southby]]></category>
		<category><![CDATA[SXSW]]></category>

		<guid isPermaLink="false">http://beyondthe.biz/?p=1114</guid>
		<description><![CDATA[The South by Southwest (SxSW) Conference and Festival is where you can let your geek flag proudly fly. It makes no difference if you are the New Geek on the Block or if you know what is happening in tech before Mashable writes the story; SxSW IS where the now and future of tech is [...]]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Coca-Cola Pops Content Vision</title>
		<link>http://beyondthe.biz/2012/02/coca-cola-pops-content-vision/</link>
		<comments>http://beyondthe.biz/2012/02/coca-cola-pops-content-vision/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 02:02:30 +0000</pubDate>
		<dc:creator>Wayne Kurtzman</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[mcommerce]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[coca-cola]]></category>
		<category><![CDATA[coe]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[excellence]]></category>

		<guid isPermaLink="false">http://beyondthe.biz/?p=1110</guid>
		<description><![CDATA[I&#8217;ve been preaching shared and earned content for a long time, but Coca-Cola has shared it&#8217;s Content 2020 strategy in a very public way: On YouTube. It&#8217;s even more than that: It&#8217;s how the Coca-Cola company will evolve its approach to the &#8220;creative agenda&#8221;. It&#8217;s their blueprint. It should be yours as well. Just change a few [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Post Voteum: Social Analytics, the NH Primary, Google &amp; Facebook</title>
		<link>http://beyondthe.biz/2012/01/post-voteum-social-analytics-the-nh-primary-google-facebook/</link>
		<comments>http://beyondthe.biz/2012/01/post-voteum-social-analytics-the-nh-primary-google-facebook/#comments</comments>
		<pubDate>Sat, 14 Jan 2012 16:56:00 +0000</pubDate>
		<dc:creator>Wayne Kurtzman</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[mcommerce]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[american idol]]></category>
		<category><![CDATA[Dancing with the Stars]]></category>
		<category><![CDATA[election]]></category>
		<category><![CDATA[Elections]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Iowa]]></category>
		<category><![CDATA[Marshall Kirkpatrick]]></category>
		<category><![CDATA[nh]]></category>
		<category><![CDATA[Politico]]></category>
		<category><![CDATA[President]]></category>
		<category><![CDATA[RWW]]></category>
		<category><![CDATA[South Carolina]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://beyondthe.biz/?p=1090</guid>
		<description><![CDATA[So Google trends can&#8217;t predict the outcome of the NH Primary with the same accuracy as it can American Idol or Dancing With The Stars, and for this I am glad. Facebook cannot predict the outcome of such a contest, and for this I am also glad. They do, however, render some very important insights [...]]]></description>
		<wfw:commentRss>http://beyondthe.biz/2012/01/post-voteum-social-analytics-the-nh-primary-google-facebook/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Gamification is Productivity, NOT (Just) Fun and Games</title>
		<link>http://beyondthe.biz/2012/01/gamification-is-productivity/</link>
		<comments>http://beyondthe.biz/2012/01/gamification-is-productivity/#comments</comments>
		<pubDate>Sat, 07 Jan 2012 03:37:04 +0000</pubDate>
		<dc:creator>Wayne Kurtzman</dc:creator>
				<category><![CDATA[gamification]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[mcommerce]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://beyondthe.biz/?p=1068</guid>
		<description><![CDATA[As mobile phones and social media make this the era of SoMoLo (Social/Mobile/Local) technology, gamification, the use of game dynamics, is quietly becoming a bigger force for many businesses.  By 2015, according to Gartner, Inc., more than half of organizations that manage innovation processes will gamify those processes. The Gartner report says that by 2014, a gamified [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Top Actionable Uses of Social Media</title>
		<link>http://beyondthe.biz/2011/08/monitoring-top-actionable-use-of-social-media/</link>
		<comments>http://beyondthe.biz/2011/08/monitoring-top-actionable-use-of-social-media/#comments</comments>
		<pubDate>Tue, 30 Aug 2011 01:21:12 +0000</pubDate>
		<dc:creator>Wayne Kurtzman</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[actionable]]></category>
		<category><![CDATA[executives]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[RSW]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[Weblliquid]]></category>

		<guid isPermaLink="false">http://beyondthe.biz/?p=1014</guid>
		<description><![CDATA[Almost 30% of senior marketing executives involved in social media make monitoring social channels actionable by incorporating it into their social strategy. This finding is part of a study performed by  WebLiquid and RSW/US and highlighted on MarketingCharts.com. What is surprising is the listening is NOT part of a strategy that closes the loop with the customer/prospect. [...]]]></description>
		<wfw:commentRss>http://beyondthe.biz/2011/08/monitoring-top-actionable-use-of-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Earthquake Sends Comments Running In The Tweets</title>
		<link>http://beyondthe.biz/2011/08/earthquake-sends-comments-running-in-the-tweets/</link>
		<comments>http://beyondthe.biz/2011/08/earthquake-sends-comments-running-in-the-tweets/#comments</comments>
		<pubDate>Tue, 23 Aug 2011 22:30:31 +0000</pubDate>
		<dc:creator>Wayne Kurtzman</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[earthquake]]></category>
		<category><![CDATA[huffington]]></category>
		<category><![CDATA[huffington post]]></category>
		<category><![CDATA[reaction]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://beyondthe.biz/?p=1010</guid>
		<description><![CDATA[I will not write about the East Coast earthquake. I will not write about the East Coast earthquake. Oh, Huffington Post, you made it too easy. Yes, the 5.9 magnitude earthquake has many MANY buildings being checked for structural integrity. Yes, many people lost a half day of work because it was safer to send [...]]]></description>
		<wfw:commentRss>http://beyondthe.biz/2011/08/earthquake-sends-comments-running-in-the-tweets/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google+ Project Reinvents Community</title>
		<link>http://beyondthe.biz/2011/06/google-project-reinvents-community/</link>
		<comments>http://beyondthe.biz/2011/06/google-project-reinvents-community/#comments</comments>
		<pubDate>Wed, 29 Jun 2011 02:05:56 +0000</pubDate>
		<dc:creator>Wayne Kurtzman</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[LBS Location Based Service]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://beyondthe.biz/?p=997</guid>
		<description><![CDATA[In a limited beta today, the Google+ project adds several new layers of community. Here&#8217;s a quick summary with more coming soon. The features are designed for both ad hoc and long-term communities, mobile and (is there a non-mobile anymore?) and really does appear to fill a need &#8211; if it works as advertised. Will [...]]]></description>
		<wfw:commentRss>http://beyondthe.biz/2011/06/google-project-reinvents-community/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Periodic Table of Search: The Elements of SEO and SMO [Infographic]</title>
		<link>http://beyondthe.biz/2011/06/periodic-table-of-search-the-elements-of-seo-and-smo-infographic/</link>
		<comments>http://beyondthe.biz/2011/06/periodic-table-of-search-the-elements-of-seo-and-smo-infographic/#comments</comments>
		<pubDate>Sat, 04 Jun 2011 15:07:04 +0000</pubDate>
		<dc:creator>Wayne Kurtzman</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[mcommerce]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[classes]]></category>
		<category><![CDATA[Column Five]]></category>
		<category><![CDATA[infographic]]></category>
		<category><![CDATA[searchengineland]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SMO]]></category>
		<category><![CDATA[university of Tennessee]]></category>
		<category><![CDATA[UT]]></category>
		<category><![CDATA[utconferences]]></category>

		<guid isPermaLink="false">http://beyondthe.biz/?p=983</guid>
		<description><![CDATA[I&#8217;ll still parsing its accuracy, but it seems like SearhEngineLand, a long-time credible source for SEO (search engine optimization) information, has produced a great visual explanation of the elements of search engine rankings. Best of all, it&#8217;s easy to update as new elements are found. Kudos as well to Column Five who created the infographic. [...]]]></description>
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		<slash:comments>1</slash:comments>
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