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	<title>BeyondThe.Biz</title>
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	<description>Social Media, Content and Analytics with Wayne Kurtzman</description>
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		<title>SxSW 2012 Recap: Social Local Mobile (SoLoMo) Content, ROI, Data and More</title>
		<link>http://beyondthe.biz/2012/03/sxsw-2012-recap-social-local-mobile-solomo-content-roi-mobile-influence-game-mechanics/</link>
		<comments>http://beyondthe.biz/2012/03/sxsw-2012-recap-social-local-mobile-solomo-content-roi-mobile-influence-game-mechanics/#comments</comments>
		<pubDate>Thu, 15 Mar 2012 19:30:30 +0000</pubDate>
		<dc:creator>Wayne Kurtzman</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[gamification]]></category>
		<category><![CDATA[Geolocation]]></category>
		<category><![CDATA[LBS Location Based Service]]></category>
		<category><![CDATA[mcommerce]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[SxSW]]></category>
		<category><![CDATA[2012]]></category>
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		<category><![CDATA[banjo]]></category>
		<category><![CDATA[glancee]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[guy kawasaki]]></category>
		<category><![CDATA[guykawasaki]]></category>
		<category><![CDATA[location]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[NFC]]></category>
		<category><![CDATA[SXSW]]></category>
		<category><![CDATA[sxswi]]></category>
		<category><![CDATA[vic gundotra]]></category>

		<guid isPermaLink="false">http://beyondthe.biz/?p=1151</guid>
		<description><![CDATA[&#160; Roald Dahl would have loved the South by Southwest conference and festival, or simply SxSW. &#160; Borrowing from poet Arthur O&#8217;Shaughnessy, Dahl wrote that &#8220;We are the music makes, and we are the dreamers of dreams&#8221;. At “South-by” as the cool kids call it, those dreamers, entrepreneurs, managers and practitioners  applies to emerging technology and [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
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		<title>It&#8217;s Not Easy Being Geek &#8211; Except Here And Now at SxSW</title>
		<link>http://beyondthe.biz/2012/03/its-not-easy-being-geek-except-here-and-now-at-sxsw/</link>
		<comments>http://beyondthe.biz/2012/03/its-not-easy-being-geek-except-here-and-now-at-sxsw/#comments</comments>
		<pubDate>Sun, 11 Mar 2012 03:59:09 +0000</pubDate>
		<dc:creator>Wayne Kurtzman</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[gamification]]></category>
		<category><![CDATA[Geolocation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[SxSW]]></category>

		<guid isPermaLink="false">http://beyondthe.biz/?p=1141</guid>
		<description><![CDATA[To paraphrase the very social Kermit the Frog, It&#8217;s Not Easy Being Geek.  That is unless you are among the 20,000 of the Geek Nation of the South by Southwest Conference (or SxSW) in Austin, Texas this week. We&#8217;re not just talking about people who bask in the glow of their cell phone, but who are [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>8 Tips on Preparing for SxSW</title>
		<link>http://beyondthe.biz/2012/02/8-tips-on-preparing-for-sxsw/</link>
		<comments>http://beyondthe.biz/2012/02/8-tips-on-preparing-for-sxsw/#comments</comments>
		<pubDate>Mon, 13 Feb 2012 03:02:16 +0000</pubDate>
		<dc:creator>Wayne Kurtzman</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[SxSW]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[after hours]]></category>
		<category><![CDATA[afterhours]]></category>
		<category><![CDATA[austin]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[goals]]></category>
		<category><![CDATA[parties]]></category>
		<category><![CDATA[party]]></category>
		<category><![CDATA[shoes]]></category>
		<category><![CDATA[south by southwest]]></category>
		<category><![CDATA[southby]]></category>
		<category><![CDATA[SXSW]]></category>

		<guid isPermaLink="false">http://beyondthe.biz/?p=1114</guid>
		<description><![CDATA[The South by Southwest (SxSW) Conference and Festival is where you can let your geek flag proudly fly. It makes no difference if you are the New Geek on the Block or if you know what is happening in tech before Mashable writes the story; SxSW IS where the now and future of tech is [...]]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Coca-Cola Pops Content Vision</title>
		<link>http://beyondthe.biz/2012/02/coca-cola-pops-content-vision/</link>
		<comments>http://beyondthe.biz/2012/02/coca-cola-pops-content-vision/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 02:02:30 +0000</pubDate>
		<dc:creator>Wayne Kurtzman</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[mcommerce]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[coca-cola]]></category>
		<category><![CDATA[coe]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[excellence]]></category>

		<guid isPermaLink="false">http://beyondthe.biz/?p=1110</guid>
		<description><![CDATA[I&#8217;ve been preaching shared and earned content for a long time, but Coca-Cola has shared it&#8217;s Content 2020 strategy in a very public way: On YouTube. It&#8217;s even more than that: It&#8217;s how the Coca-Cola company will evolve its approach to the &#8220;creative agenda&#8221;. It&#8217;s their blueprint. It should be yours as well. Just change a few [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Post Voteum: Social Analytics, the NH Primary, Google &amp; Facebook</title>
		<link>http://beyondthe.biz/2012/01/post-voteum-social-analytics-the-nh-primary-google-facebook/</link>
		<comments>http://beyondthe.biz/2012/01/post-voteum-social-analytics-the-nh-primary-google-facebook/#comments</comments>
		<pubDate>Sat, 14 Jan 2012 16:56:00 +0000</pubDate>
		<dc:creator>Wayne Kurtzman</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[mcommerce]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[american idol]]></category>
		<category><![CDATA[Dancing with the Stars]]></category>
		<category><![CDATA[election]]></category>
		<category><![CDATA[Elections]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Iowa]]></category>
		<category><![CDATA[Marshall Kirkpatrick]]></category>
		<category><![CDATA[nh]]></category>
		<category><![CDATA[Politico]]></category>
		<category><![CDATA[President]]></category>
		<category><![CDATA[RWW]]></category>
		<category><![CDATA[South Carolina]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://beyondthe.biz/?p=1090</guid>
		<description><![CDATA[So Google trends can&#8217;t predict the outcome of the NH Primary with the same accuracy as it can American Idol or Dancing With The Stars, and for this I am glad. Facebook cannot predict the outcome of such a contest, and for this I am also glad. They do, however, render some very important insights [...]]]></description>
		<wfw:commentRss>http://beyondthe.biz/2012/01/post-voteum-social-analytics-the-nh-primary-google-facebook/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NH Primary: Can Google Predict the Results?</title>
		<link>http://beyondthe.biz/2012/01/can-the-nh-primary-be-predicted-like-american-idol/</link>
		<comments>http://beyondthe.biz/2012/01/can-the-nh-primary-be-predicted-like-american-idol/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 02:41:17 +0000</pubDate>
		<dc:creator>Wayne Kurtzman</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[election]]></category>
		<category><![CDATA[nh]]></category>
		<category><![CDATA[primary]]></category>
		<category><![CDATA[statistics]]></category>
		<category><![CDATA[vote]]></category>

		<guid isPermaLink="false">http://beyondthe.biz/?p=1073</guid>
		<description><![CDATA[Update: 2043PM ET Election Night: Google Trends has updated showing Ron Paul just ahead of Romney (which means Romney should win; read the article below for the reason); Santorum and Huntsman. Time to see what really happens! Update: 1043AM ET Election Day: Google Trends has not updated with yesterday&#8217;s data, but Suffolk University polls are [...]]]></description>
		<wfw:commentRss>http://beyondthe.biz/2012/01/can-the-nh-primary-be-predicted-like-american-idol/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Gamification is Productivity, NOT (Just) Fun and Games</title>
		<link>http://beyondthe.biz/2012/01/gamification-is-productivity/</link>
		<comments>http://beyondthe.biz/2012/01/gamification-is-productivity/#comments</comments>
		<pubDate>Sat, 07 Jan 2012 03:37:04 +0000</pubDate>
		<dc:creator>Wayne Kurtzman</dc:creator>
				<category><![CDATA[gamification]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[mcommerce]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://beyondthe.biz/?p=1068</guid>
		<description><![CDATA[As mobile phones and social media make this the era of SoMoLo (Social/Mobile/Local) technology, gamification, the use of game dynamics, is quietly becoming a bigger force for many businesses.  By 2015, according to Gartner, Inc., more than half of organizations that manage innovation processes will gamify those processes. The Gartner report says that by 2014, a gamified [...]]]></description>
		<wfw:commentRss>http://beyondthe.biz/2012/01/gamification-is-productivity/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Death, Taxes and NFC</title>
		<link>http://beyondthe.biz/2011/11/death-taxes-and-nfc/</link>
		<comments>http://beyondthe.biz/2011/11/death-taxes-and-nfc/#comments</comments>
		<pubDate>Sat, 26 Nov 2011 01:41:26 +0000</pubDate>
		<dc:creator>Wayne Kurtzman</dc:creator>
				<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[Geolocation]]></category>
		<category><![CDATA[mcommerce]]></category>
		<category><![CDATA[NFC]]></category>
		<category><![CDATA[Angry Birds]]></category>
		<category><![CDATA[Ingenico]]></category>
		<category><![CDATA[near field communications]]></category>
		<category><![CDATA[NXP]]></category>
		<category><![CDATA[Paypal]]></category>
		<category><![CDATA[Verizon]]></category>

		<guid isPermaLink="false">http://beyondthe.biz/?p=1039</guid>
		<description><![CDATA[Over 400 people gathered in Boston to hear about the future of NFC, or Near Field Communications from panelists from  PayPal, Verizon, semiconductor company NXP and payment solutions provider Ingenico. NFC is an emerging standard that allows you to “tap” your mobile devices to execute a secure purchase or initiate any other number of functions [...]]]></description>
		<wfw:commentRss>http://beyondthe.biz/2011/11/death-taxes-and-nfc/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>New Technologies for 2012</title>
		<link>http://beyondthe.biz/2011/11/new-technologies-for-2012/</link>
		<comments>http://beyondthe.biz/2011/11/new-technologies-for-2012/#comments</comments>
		<pubDate>Sat, 26 Nov 2011 01:25:23 +0000</pubDate>
		<dc:creator>Wayne Kurtzman</dc:creator>
				<category><![CDATA[Feature]]></category>
		<category><![CDATA[css]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[geolocation]]></category>
		<category><![CDATA[html]]></category>
		<category><![CDATA[html5]]></category>
		<category><![CDATA[location]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[wikitude]]></category>
		<category><![CDATA[xml.lbs]]></category>
		<category><![CDATA[yelp]]></category>

		<guid isPermaLink="false">http://beyondthe.biz/?p=1049</guid>
		<description><![CDATA[At the recent Podcamp Boston, I spoke on the technologies that will affect us, or in some cases, begin to affect us in 2012. Most of the standards are based on the evolution of the web to being a place where people learn, act, react and transact &#8211; and affect transactions.* First is HTML5. In short, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top Actionable Uses of Social Media</title>
		<link>http://beyondthe.biz/2011/08/monitoring-top-actionable-use-of-social-media/</link>
		<comments>http://beyondthe.biz/2011/08/monitoring-top-actionable-use-of-social-media/#comments</comments>
		<pubDate>Tue, 30 Aug 2011 01:21:12 +0000</pubDate>
		<dc:creator>Wayne Kurtzman</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[actionable]]></category>
		<category><![CDATA[executives]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[RSW]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[Weblliquid]]></category>

		<guid isPermaLink="false">http://beyondthe.biz/?p=1014</guid>
		<description><![CDATA[Almost 30% of senior marketing executives involved in social media make monitoring social channels actionable by incorporating it into their social strategy. This finding is part of a study performed by  WebLiquid and RSW/US and highlighted on MarketingCharts.com. What is surprising is the listening is NOT part of a strategy that closes the loop with the customer/prospect. [...]]]></description>
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		<slash:comments>0</slash:comments>
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