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	<title>BeyondThe.Biz</title>
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	<link>http://beyondthe.biz</link>
	<description>Social Media, Content and Analytics with Wayne Kurtzman</description>
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		<title>From Story to Narrative: The Next Content Challenge</title>
		<link>http://beyondthe.biz/2013/05/from-story-to-narrative-the-next-content-challenge/</link>
		<comments>http://beyondthe.biz/2013/05/from-story-to-narrative-the-next-content-challenge/#comments</comments>
		<pubDate>Sat, 11 May 2013 18:35:54 +0000</pubDate>
		<dc:creator>Wayne Kurtzman</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[hagel]]></category>
		<category><![CDATA[john hagel]]></category>
		<category><![CDATA[narrative]]></category>
		<category><![CDATA[pr newswire]]></category>
		<category><![CDATA[prnewswire]]></category>
		<category><![CDATA[story]]></category>
		<category><![CDATA[SXSW]]></category>
		<category><![CDATA[sxsw13]]></category>

		<guid isPermaLink="false">http://beyondthe.biz/?p=1302</guid>
		<description><![CDATA[A content-first marketing strategy is great, but what about the narrative of your company? John Hagel, Co-chairman, Deloitte LLP Center for the Edge,  speaking at SXSW 2013 underscored the importance of moving your company from the story to the enterprise. Digital technology opens the unlimited potential to connect, learn and collaborate at a scale that was [...]]]></description>
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		<title>8 Tips on Preparing for SxSW</title>
		<link>http://beyondthe.biz/2013/01/8-tips-on-preparing-for-sxsw/</link>
		<comments>http://beyondthe.biz/2013/01/8-tips-on-preparing-for-sxsw/#comments</comments>
		<pubDate>Wed, 23 Jan 2013 17:02:16 +0000</pubDate>
		<dc:creator>Wayne Kurtzman</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[SxSW]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[after hours]]></category>
		<category><![CDATA[afterhours]]></category>
		<category><![CDATA[austin]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[goals]]></category>
		<category><![CDATA[parties]]></category>
		<category><![CDATA[party]]></category>
		<category><![CDATA[shoes]]></category>
		<category><![CDATA[south by southwest]]></category>
		<category><![CDATA[southby]]></category>
		<category><![CDATA[SXSW]]></category>

		<guid isPermaLink="false">http://beyondthe.biz/?p=1114</guid>
		<description><![CDATA[The South by Southwest (SxSW) Conference and Festival is where you can let your geek flag proudly fly. It makes no difference if you are the New Geek on the Block or if you know what is happening in tech before Mashable writes the story; SxSW IS where the now and future of tech is [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>The Dynamic Customer Journey</title>
		<link>http://beyondthe.biz/2012/12/the-dynamic-customer-journey/</link>
		<comments>http://beyondthe.biz/2012/12/the-dynamic-customer-journey/#comments</comments>
		<pubDate>Mon, 31 Dec 2012 18:59:11 +0000</pubDate>
		<dc:creator>Wayne Kurtzman</dc:creator>
				<category><![CDATA[Feature]]></category>
		<category><![CDATA[altimeter]]></category>
		<category><![CDATA[brian solis]]></category>
		<category><![CDATA[buyer]]></category>
		<category><![CDATA[buying cycle]]></category>
		<category><![CDATA[journey]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[sales funnel]]></category>

		<guid isPermaLink="false">http://beyondthe.biz/?p=1260</guid>
		<description><![CDATA[Cheers to Brian Solis at Altimeter for a great visual on the Customer Journey in the digital age [Original Post on AT&#38;T blog]. Most important, this is a cycle, not a funnel. Believe it or not, this is the digital consumer buying pattern. &#8220; Touch points open and close whether a customer stands on the stage [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>New Waze: Community-Sourced Traffic Revisited</title>
		<link>http://beyondthe.biz/2012/12/new-waze-community-sourced-traffic-revisited/</link>
		<comments>http://beyondthe.biz/2012/12/new-waze-community-sourced-traffic-revisited/#comments</comments>
		<pubDate>Sun, 30 Dec 2012 01:06:05 +0000</pubDate>
		<dc:creator>Wayne Kurtzman</dc:creator>
				<category><![CDATA[gamification]]></category>
		<category><![CDATA[Geolocation]]></category>
		<category><![CDATA[LBS Location Based Service]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Review]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[crowd source]]></category>
		<category><![CDATA[crowdsource]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[traffic]]></category>
		<category><![CDATA[WAZE]]></category>

		<guid isPermaLink="false">http://beyondthe.biz/?p=1237</guid>
		<description><![CDATA[&#8220;Watch out! Accident ahead!&#8221; I just turned on Waze, the crowd-sourcing / navigation traffic app and I instantly found out what cause of a backup on a local road. Not a bad way to revisit the app that I first reviewed just over two years ago.  The app has cleared two major hurdles: critical user mass and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>MultiScreenism: 4 Reasons You Need to Pay Attention Now</title>
		<link>http://beyondthe.biz/2012/11/multiscreenism-4-reasons-you-need-to-pay-attention-now/</link>
		<comments>http://beyondthe.biz/2012/11/multiscreenism-4-reasons-you-need-to-pay-attention-now/#comments</comments>
		<pubDate>Sat, 24 Nov 2012 04:29:48 +0000</pubDate>
		<dc:creator>Wayne Kurtzman</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://beyondthe.biz/?p=1232</guid>
		<description><![CDATA[We are now multi-screen buyers and decision makers. &#8220; 90% of our media consumption occurs in front of a screen&#8221;, according to research presented at a Google developer conference, and posted on the Think With Google site. First and foremost, we now live in a mutli-screen world and the time to pay attention is now, because customer behaviors are/have [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Forrester: Content Marketing to Replace Advertising?</title>
		<link>http://beyondthe.biz/2012/11/forrester-content-marketing-to-replace-advertising/</link>
		<comments>http://beyondthe.biz/2012/11/forrester-content-marketing-to-replace-advertising/#comments</comments>
		<pubDate>Sun, 04 Nov 2012 04:14:24 +0000</pubDate>
		<dc:creator>Wayne Kurtzman</dc:creator>
				<category><![CDATA[Feature]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[coca-cola]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Forrester]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[hubspot]]></category>
		<category><![CDATA[jeff cutler]]></category>
		<category><![CDATA[margot bloomstein]]></category>
		<category><![CDATA[need]]></category>
		<category><![CDATA[placement]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[salesforce]]></category>
		<category><![CDATA[salesforce.com]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://beyondthe.biz/?p=1221</guid>
		<description><![CDATA[Forrester&#8217;s Darika Ahrens directly addressed the elephant in the room for many companies in her blog post: &#8220;Goodbye Advertising, Hello Content Marketing?&#8220;. She makes several very important conclusions, which are represented in Forrester&#8217;s Online Paid Content Forecast, 2012 To 2017 (EU-7): &#8220;You will have fewer chances to reach consumers with traditional advertising.  The very services driving [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Five Marketing Lessons from Alaska</title>
		<link>http://beyondthe.biz/2012/11/five-marketing-lessons-from-alaska/</link>
		<comments>http://beyondthe.biz/2012/11/five-marketing-lessons-from-alaska/#comments</comments>
		<pubDate>Sat, 03 Nov 2012 05:01:06 +0000</pubDate>
		<dc:creator>Wayne Kurtzman</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[alaska]]></category>
		<category><![CDATA[anchorage]]></category>
		<category><![CDATA[cruise]]></category>
		<category><![CDATA[denali]]></category>
		<category><![CDATA[icy straight point]]></category>
		<category><![CDATA[isp]]></category>
		<category><![CDATA[juneau]]></category>
		<category><![CDATA[royal carribean]]></category>
		<category><![CDATA[tlingit]]></category>
		<category><![CDATA[travel]]></category>

		<guid isPermaLink="false">http://beyondthe.biz/?p=1213</guid>
		<description><![CDATA[When I travel, I like to hear the stories locals tell about their communities and experiences. Alaska was like the gold mine for these takeaways, if you&#8217;ll pardon the pun. After two weeks of watching the sunset at 11PM, visiting with people from Anchorage, to Denali National Park to and the Tlingit of Icy Straight Point I came [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>3 Tips Business Event Planners Must Learn from Political Conventions</title>
		<link>http://beyondthe.biz/2012/09/3-tips-business-event-planners-must-learn-from-political-conventions/</link>
		<comments>http://beyondthe.biz/2012/09/3-tips-business-event-planners-must-learn-from-political-conventions/#comments</comments>
		<pubDate>Wed, 05 Sep 2012 14:00:04 +0000</pubDate>
		<dc:creator>Wayne Kurtzman</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[SxSW]]></category>
		<category><![CDATA[dma]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[mylittlepony]]></category>
		<category><![CDATA[political]]></category>
		<category><![CDATA[SXSW]]></category>

		<guid isPermaLink="false">http://beyondthe.biz/?p=1192</guid>
		<description><![CDATA[Sarcastic Tone: Nothing makes for better television than political conventions. Despite the tone, there are several takeaways the business event planners should really take to heart, and both US political parties did fairly well. 1. Your target audience is OUTSIDE the hall.  The cardinal sin of a conference, be it SXSW, DMA or My Little Pony [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Robin: Siri-ously Great Voice App for Android</title>
		<link>http://beyondthe.biz/2012/07/robin-siri-ously-great-voice-app-for-android/</link>
		<comments>http://beyondthe.biz/2012/07/robin-siri-ously-great-voice-app-for-android/#comments</comments>
		<pubDate>Thu, 12 Jul 2012 03:30:59 +0000</pubDate>
		<dc:creator>Wayne Kurtzman</dc:creator>
				<category><![CDATA[Geolocation]]></category>
		<category><![CDATA[LBS Location Based Service]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[application]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[play]]></category>
		<category><![CDATA[robin]]></category>
		<category><![CDATA[voice]]></category>
		<category><![CDATA[voice recognition]]></category>

		<guid isPermaLink="false">http://beyondthe.biz/?p=1184</guid>
		<description><![CDATA[As an Android user, I have looked longingly at the Apple commercials featuring Siri. With big puppy-dog eyes, I have been waiting for the day I could speak to my phone and it would respond. Nice to meet you, Robin. This past weekend, the eternal optimist in me tried Robin, the Android-based voice system from [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Growing Creativity After School with Destination Imagination</title>
		<link>http://beyondthe.biz/2012/06/growing-creativity-after-school-with-destination-imagination/</link>
		<comments>http://beyondthe.biz/2012/06/growing-creativity-after-school-with-destination-imagination/#comments</comments>
		<pubDate>Mon, 18 Jun 2012 02:09:33 +0000</pubDate>
		<dc:creator>Wayne Kurtzman</dc:creator>
				<category><![CDATA[education]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[Destination ImagiNation]]></category>
		<category><![CDATA[DI]]></category>
		<category><![CDATA[disc]]></category>
		<category><![CDATA[hootsuite]]></category>
		<category><![CDATA[IDODI]]></category>
		<category><![CDATA[volunteer]]></category>

		<guid isPermaLink="false">http://beyondthe.biz/?p=1173</guid>
		<description><![CDATA[When you go where creativity isn’t allowed, but expected – and expected in a big way – it calibrates your view on what is possible. This happens when over 8,000 of the World’s most creative and innovative student teams come together for Destination Imagination Global Finals. I volunteer to share the events across social media [...]]]></description>
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		<slash:comments>0</slash:comments>
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