by Wayne Kurtzman | Apr 26, 2014 | Analytics, eCommerce, featured, Geolocation, Innovation, LBS Location Based Service, Marketing, mcommerce, Social Media
There has been a lot of speculation of the future of Google+ as Vic Gundotra, the head of the social network leaves Big G. Even before Google Wave,I believed Google+ was on a seven-year adoption plan. Start with college students needing an integrated mobile app to...
by Wayne Kurtzman | Nov 3, 2012 | Feature
Forrester’s Darika Ahrens directly addressed the elephant in the room for many companies in her blog post: “Goodbye Advertising, Hello Content Marketing?”. She makes several very important conclusions, which are represented in Forrester’s...
by Wayne Kurtzman | Jan 9, 2012 | Analytics
Update: 2043PM ET Election Night: Google Trends has updated showing Ron Paul just ahead of Romney (which means Romney should win; read the article below for the reason); Santorum and Huntsman. Time to see what really happens! Update: 1043AM ET Election Day: Google...
by Wayne Kurtzman | May 18, 2011 | Analytics, Marketing
Impressions are a measure of how many eyeballs, or people, see an ad or web page. This measure is one baby step away from a newspaper circulation number or the estimate of how many unicorns have pet kitties. In a Harvard Business Review blog post, the Executive Vice...
by Wayne Kurtzman | Apr 14, 2011 | Analytics, Marketing, Social Media
A recent article in Mashable quotes sources for the best times to interact with you social media audiences. I can tell you from experience, this is not (all) true. Their first point, I can’t fault: Be Timely. In fact, Facebook, Twitter, YouTube and to some...
