NH Primary: Can Google Predict the Results?

Update: 2043PM ET Election Night: Google Trends has updated showing Ron Paul just ahead of Romney (which means Romney should win; read the article below for the reason); Santorum and Huntsman. Time to see what really happens! Update: 1043AM ET Election Day: Google...

Measure Expressions, Not Impressions

Impressions are a measure of how many eyeballs, or people, see an ad or web page. This measure is one baby step away from a newspaper circulation number or the estimate of how many unicorns have pet kitties. In a Harvard Business Review blog post, the Executive Vice...