Analytics | BeyondThe.Biz

NH Primary: Can Google Predict the Results?

January 9, 2012 9:41 pm | no comments

Update: 2043PM ET Election Night: Google Trends has updated showing Ron Paul just ahead of Romney (which means Romney should win; read the article below for the...

Measure Expressions, Not Impressions

May 18, 2011 8:56 pm | no comments

Impressions are a measure of how many eyeballs, or people, see an ad or web page. This measure is one baby step away from a newspaper circulation number or the...

Your Right Time for Facebook Posting, Twitter Tweeting or Blogging

April 14, 2011 3:13 pm | no comments

A recent article in Mashable quotes sources for the best times to interact with you social media audiences. I can tell you from experience, this is not (all) true. Their...

MBA Candidates Need Metrics, Too

November 14, 2010 11:09 am | no comments

I recently had the privilege of sharing my thoughts on analytics for the next decade with Dr. Venkatraman’s social media class at the Suffolk University Sawyer...

PodCamp NH 2010

October 23, 2010 2:44 pm | no comments

Nearly 100 people attended the second unconference, PodCamp New Hampshire (PCNH) held at the Portsmouth Harbor Events Center in Portsmouth NH. (Related: What a PodCamp?...

Crowdsourcing Social Media Analytics

October 3, 2010 7:18 pm | no comments

It really wasn’t my intent to write another article about PodCamp Boston. Sure, I was speaking, but I was going to wait until it was PodCamp New Hampshire’s...

Measuring the New Social World

November 16, 2009 9:25 pm | no comments

Accurately measuring the value of the buzz around your company may sound as difficult as weighing the morning fog, but it has made for some unique partnerships over...