Forrester: Content Marketing to Replace Advertising?
Forrester’s Darika Ahrens directly addressed the elephant in the room for many companies in her blog post: “Goodbye Advertising, Hello Content Marketing?“. She...
Archive for: Analytics
NH Primary: Can Google Predict the Results?
Update: 2043PM ET Election Night: Google Trends has updated showing Ron Paul just ahead of Romney (which means Romney should win; read the article below for the...
Measure Expressions, Not Impressions
Impressions are a measure of how many eyeballs, or people, see an ad or web page. This measure is one baby step away from a newspaper circulation number or the...
Your Right Time for Facebook Posting, Twitter Tweeting or Blogging
A recent article in Mashable quotes sources for the best times to interact with you social media audiences. I can tell you from experience, this is not (all) true. Their...
MBA Candidates Need Metrics, Too
I recently had the privilege of sharing my thoughts on analytics for the next decade with Dr. Venkatraman’s social media class at the Suffolk University Sawyer...
PodCamp NH 2010
Nearly 100 people attended the second unconference, PodCamp New Hampshire (PCNH) held at the Portsmouth Harbor Events Center in Portsmouth NH. (Related: What a PodCamp?...
Crowdsourcing Social Media Analytics
It really wasn’t my intent to write another article about PodCamp Boston. Sure, I was speaking, but I was going to wait until it was PodCamp New Hampshire’s...
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Raul Colon: I had never thought of the behavior I have of moving from one screen to anothe...
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WayneNH: Thank you, Barbara. You really nailed it: " it all lies in the importance of lis...
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Barbara Hannan: As someone who had planned to attend this year and at the last minute could not...
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