by Wayne Kurtzman | Nov 14, 2010 | Analytics, Knowledge Management, Social Media, Web 2.0
I recently had the privilege of sharing my thoughts on analytics for the next decade with Dr. Venkatraman’s social media class at the Suffolk University Sawyer Business School. I would like to thank Sean Zinsmeister for inviting me to speak with the MBA...
by Wayne Kurtzman | Oct 23, 2010 | Analytics, Content, Marketing, Social Media, Web 2.0
Nearly 100 people attended the second unconference, PodCamp New Hampshire (PCNH) held at the Portsmouth Harbor Events Center in Portsmouth NH. (Related: What a PodCamp? ) If you attended my session on growing ears (to measure the voices of social media) and how to...
by Wayne Kurtzman | Oct 3, 2010 | Analytics, Marketing, mcommerce, Social Media, Web 2.0
It really wasn’t my intent to write another article about PodCamp Boston. Sure, I was speaking, but I was going to wait until it was PodCamp New Hampshire’s turn in the spotlight. I’ve spent years measuring people’s interactions with web...
by Wayne Kurtzman | Nov 16, 2009 | Analytics, Social Media
Accurately measuring the value of the buzz around your company may sound as difficult as weighing the morning fog, but it has made for some unique partnerships over the past few weeks. Meanwhile, there are companies ready to measure things that sound as intangible as...
by Wayne Kurtzman | Apr 23, 2009 | Analytics, Content, Knowledge Management, Social Media
Advice is what you seek when you know the right thing to do, but don’t want to do it. What happens when you don’t know the right thing to do? That is what is facing businesses today, and it all boils down to massive content, evolving cultures and the need...
