Analytics | BeyondThe.Biz

Unicorns That Sneeze Rainbows and Poop Content

April 23, 2009 10:31 pm | no comments

Advice is what you seek when you know the right thing to do, but don’t want to do it. What happens when you don’t know the right thing to do? That is...

Bad Web Analytics, Weather Forecasts, and American Idol

March 26, 2009 8:18 pm | no comments

What do bad web analytics, weather forecasts and reality television show America Idol have in common? Should it annoy me that I find pertinent articles (at least...

The ROI on Social Media

February 24, 2009 8:09 pm | no comments

“This is like déjà vu all over again,” to quote Yogi Berra. Little did I know, Yogi was referring to attempts to measure the Return on Investment (ROI)...

ZDNet Discovers Text Analytics?

November 25, 2008 12:05 am | no comments

I am fan of some of the information and insight I get from ZDNet. A November 24th, 2008 commentary suggested that leveraging search engine words to develop a text...

Google “Search-Based Keyword Tool” Identifies Missing Keywords

November 18, 2008 11:46 pm | no comments

SearchEngineLand today reported that “Google released a new keyword tool tonight, named the Google Search-Based Keyword Tool. This tool goes beyond what the...

Yahoo! Delivers Analytics Solution

October 10, 2008 7:51 pm | no comments

I was cautious when I read a Web Analytics Association member prediction that web analytics companies, as we know them today will cease to exist. Another potentially...

Web Analytics: Don’t Try This At Home!

October 1, 2008 11:02 pm | no comments

Web analytics isn’t rocket science. It’s more like exploratory brain surgery with a mouse instead of a scalpel. It can shed light on details of your...