by Wayne Kurtzman | Mar 26, 2009 | Analytics
What do bad web analytics, weather forecasts and reality television show America Idol have in common? Should it annoy me that I find pertinent articles (at least if I twist them a bit) on the Harvard Business blog site? In this case, an article about how a human...
by Wayne Kurtzman | Feb 24, 2009 | Analytics, Social Media
“This is like déjà vu all over again,” to quote Yogi Berra. Little did I know, Yogi was referring to attempts to measure the Return on Investment (ROI) of using social media. Just like the early days of the web, “The Business” wants the ROI,...
by Wayne Kurtzman | Nov 25, 2008 | Analytics, eCommerce
I am fan of some of the information and insight I get from ZDNet. A November 24th, 2008 commentary suggested that leveraging search engine words to develop a text analytics practice would be helpful in determining “Questions and queries, such as ‘How did the...
by Wayne Kurtzman | Nov 18, 2008 | Content, eCommerce, Marketing
SearchEngineLand today reported that “Google released a new keyword tool tonight, named the Google Search-Based Keyword Tool. This tool goes beyond what the other Google tools provide and tells you what keywords you are currently missing out on based on search...
by Wayne Kurtzman | Oct 10, 2008 | Analytics
I was cautious when I read a Web Analytics Association member prediction that web analytics companies, as we know them today will cease to exist. Another potentially free solution may have pushed us one more notch in that direction. Yahoo has announced on their blog...
