by Wayne Kurtzman | Oct 1, 2008 | Analytics
Web analytics isn’t rocket science. It’s more like exploratory brain surgery with a mouse instead of a scalpel. It can shed light on details of your business that you never knew you could find. Analytics represent the behavior pattern of your users. Many...
by Wayne Kurtzman | Sep 10, 2008 | Analytics
It was great meeting so many of you at O’Reilly Ignite Boston 4 on September 11, 2008. Special thanks to the kind folks at ICanHasCheezburger.com who let me create and use some images to make my points about web analytics. Actually, web analytics has everything...
by Wayne Kurtzman | Sep 1, 2008 | Content
Leaking word of a new web browser on Labor Day in the U.S. is somewhere between brilliant and antagonizing. As a web analyst, I wonder how are we going to identify the new browser and aggregate user activity in web metrics. As a web user, I am curious how this fits in...
by Wayne Kurtzman | Aug 27, 2008 | Analytics, Marketing
Web analysts love to have their metrics as neat as Scrooge McDuck’s piles of gold coins. When web measurements do not add up, they become obsessed in determining why, just as McDuck would in trying to find a lost coin. If you’re watching this unfold, it...
by Wayne Kurtzman | Aug 2, 2008 | Uncategorized
Content and measuring the affect content has – the light and serious sides. That is what I’ll be doing here. Content is evolving from storytelling to life-streaming. Whoever can deliver a flexible method of delivering content, while evolving with the...
