by Wayne Kurtzman | Jan 23, 2011 | Feature, LBS Location Based Service, Marketing, mcommerce
“Pay by phone” has a new meaning this week as Starbucks announced that it is rolling out a way for customers to pay for their coffee with their smart phones. Leave your money at home, your phone is your new wallet. Don’t dismiss this as just being great for Starbucks....
by Wayne Kurtzman | Dec 5, 2010 | Analytics, Content, eCommerce, Marketing, Social Media, Web 2.0
Recently I read the idea that there are only five business-to-business (or B2B) social media strategies being used by the Fortune 500 today. While there are roughly a gazillion social networks in the world, there are but five strategies. It is an idea worthy of praise...
by Wayne Kurtzman | Mar 9, 2010 | Content
Stephen Stills of Crosby, Stills, Nash and Young may have written the soundtrack to the new research on marketing dollars. In 1970 he reminded us: “If you’re down and confused, and you don’t remember who you’re talking with… Love the one you’re with.” With social...
