Branding | BeyondThe.Biz

Five B2B Social Media Strategies – With Guidelines

December 5, 2010 11:12 am | no comments

Recently I read the idea that there are only five business-to-business (or B2B) social media strategies being used by the Fortune 500 today. While there are roughly...

Informed to the Swines: H1N1, Twitter and Branding Lessons

April 30, 2009 9:06 pm | no comments

The swine influenza outbreak makes Twitter more useful and somewhat useless, at the same time. The difference comes down to the care you took when you chose whose...

Why Twitter Is So Hard To Explain

April 8, 2009 8:02 pm | no comments

Now that the social media service Twitter has a daily reference in nearly every newscast, there is a rush of people trying the “next big thing.” Those...