by Wayne Kurtzman | Dec 5, 2010 | Analytics, Content, eCommerce, Marketing, Social Media, Web 2.0
Recently I read the idea that there are only five business-to-business (or B2B) social media strategies being used by the Fortune 500 today. While there are roughly a gazillion social networks in the world, there are but five strategies. It is an idea worthy of praise...
by Wayne Kurtzman | Apr 30, 2009 | Marketing, Social Media
The swine influenza outbreak makes Twitter more useful and somewhat useless, at the same time. The difference comes down to the care you took when you chose whose updates to follow. Businesses can learn a lot of from this, but mostly how to brand themselves in this...
by Wayne Kurtzman | Apr 8, 2009 | Social Media, Web 2.0
Now that the social media service Twitter has a daily reference in nearly every newscast, there is a rush of people trying the “next big thing.” Those of us who have been there a while are amazed at how many companies and individuals just don’t get...
