by Wayne Kurtzman | Jul 5, 2010 | Content, education, Feature, Knowledge Management
Since my knowledge management work with several companies, the value of storytelling for business has never escaped me. It is a way of passing lessons down from one generation of workers to the next. In business, that could mean every five to seven years before the...
by Wayne Kurtzman | Jan 20, 2010 | Analytics, Content, eCommerce, Innovation, Knowledge Management, Marketing, Social Media, Web 2.0
According to author and business consultant Charlene Li, “Social networks will be like air.” Although it was a prediction in 2008, it resurfaced in a discussion I was having where I was asked, ‘what is the ROI on breathing’? This set up the...
by Wayne Kurtzman | Aug 1, 2009 | Analytics, Content, eCommerce, Innovation, Marketing, Social Media, Web 2.0
Several marketing executives have informed me that they are excited about their new requisitions to hire social media experts for Facebook, Twitter, YouTube and other dances with the public. I’ve sent several back to the drawing board when I told them why I was...
by Wayne Kurtzman | May 31, 2009 | Innovation, Marketing
Business can take a lesson from the 900-plus teams at Destination ImagiNation Global Finals last week. Teams from all 50 states and around the world were demonstrating the benefits of the synergy of creativity, teamwork and problem solving skills on a timeline. I go...
by Wayne Kurtzman | Apr 30, 2009 | Marketing, Social Media
The swine influenza outbreak makes Twitter more useful and somewhat useless, at the same time. The difference comes down to the care you took when you chose whose updates to follow. Businesses can learn a lot of from this, but mostly how to brand themselves in this...
