Archive for: business

 

Storytelling For Business

Since my knowledge management work with several companies, the value of storytelling for business has never escaped me. It is a way of passing lessons down from...

 
 

The ROI of Social Media

According to author and business consultant Charlene Li, “Social networks will be like air.” Although it was a prediction in 2008, it resurfaced in...

 
 

Who Should Run Your Social Media Program for Twitter Glitter? Moose and Squirrel?

Several marketing executives have informed me that they are excited about their new requisitions to hire social media experts for Facebook, Twitter, YouTube and...

 
 

The Birthplace of Innovation (It’s Not Where You Think)

Business can take a lesson from the 900-plus teams at Destination ImagiNation Global Finals last week. Teams from all 50 states and around the world were demonstrating...

 
 

Informed to the Swines: H1N1, Twitter and Branding Lessons

The swine influenza outbreak makes Twitter more useful and somewhat useless, at the same time. The difference comes down to the care you took when you chose whose...

 
 
 
 

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