From Story to Narrative: The Next Content Challenge
A content-first marketing strategy is great, but what about the narrative of your company? John Hagel, Co-chairman, Deloitte LLP Center for the Edge, speaking...
Archive for: Content
Forrester: Content Marketing to Replace Advertising?
Forrester’s Darika Ahrens directly addressed the elephant in the room for many companies in her blog post: “Goodbye Advertising, Hello Content Marketing?“. She...
Coca-Cola Pops Content Vision
I’ve been preaching shared and earned content for a long time, but Coca-Cola has shared it’s Content 2020 strategy in a very public way: On YouTube. It’s...
SxSW: Tech Gets As Personal As the Stories
The beauty of the SxSW Conference is not only are you exposed to emerging trends in how content will be shared, used and interacted with, but it’s with the people...
There’s No Crying in Content
Few things have frustrated me since the Internet’s mainstream age as how people undervalue the importance of content. Writing the piece was a bit more challenging...
Content Creating Customers Creating Content
Content is what we string together to tell stories, share thoughts and ideas. Coming in different flavors (text, video, photo, music, spoken word, etc.), content...
What’s After Google Wave?
This week, there were reportedly 100,000 golden tickets tucked in candy bars located in different corners of the World. The lucky people who found the tickets got...
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Raul Colon: I had never thought of the behavior I have of moving from one screen to anothe...
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WayneNH: Thank you, Barbara. You really nailed it: " it all lies in the importance of lis...
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Barbara Hannan: As someone who had planned to attend this year and at the last minute could not...
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