by Wayne Kurtzman | Feb 7, 2012 | Content, Marketing, mcommerce, Social Media
I’ve been preaching shared and earned content for a long time, but Coca-Cola has shared it’s Content 2020 strategy in a very public way: On YouTube. It’s even more than that: It’s how the Coca-Cola company will evolve its approach to the...
by Wayne Kurtzman | Mar 15, 2011 | Content, SxSW
The beauty of the SxSW Conference is not only are you exposed to emerging trends in how content will be shared, used and interacted with, but it’s with the people who will make it happen. This place is rocking with new ways to use location based services (LBS),...
by Wayne Kurtzman | Jan 3, 2011 | Content
Few things have frustrated me since the Internet’s mainstream age as how people undervalue the importance of content. Writing the piece was a bit more challenging than some, but it came down to two elements: 1. Everyone thinks they can write good content. 2....
by Wayne Kurtzman | Aug 20, 2010 | Content, Social Media
Content is what we string together to tell stories, share thoughts and ideas. Coming in different flavors (text, video, photo, music, spoken word, etc.), content is king, and in the digital age it’s good to be the mayor, let alone the king. Now the news: 61 percent of...
by Wayne Kurtzman | Nov 16, 2009 | Content, education, Innovation
This week, there were reportedly 100,000 golden tickets tucked in candy bars located in different corners of the World. The lucky people who found the tickets got to enter the world of Google Wave. Okay, that’s not exactly how it happened. Google Wave empowers...
