by Wayne Kurtzman | Dec 5, 2010 | Analytics, Content, eCommerce, Marketing, Social Media, Web 2.0
Recently I read the idea that there are only five business-to-business (or B2B) social media strategies being used by the Fortune 500 today. While there are roughly a gazillion social networks in the world, there are but five strategies. It is an idea worthy of praise...
by Wayne Kurtzman | Jan 20, 2010 | Analytics, Content, eCommerce, Innovation, Knowledge Management, Marketing, Social Media, Web 2.0
According to author and business consultant Charlene Li, “Social networks will be like air.” Although it was a prediction in 2008, it resurfaced in a discussion I was having where I was asked, ‘what is the ROI on breathing’? This set up the...
by Wayne Kurtzman | Nov 22, 2009 | augmented reality, Content, eCommerce, Feature, Marketing, mcommerce, Social Media
Remember hanging at the mall with your friends for four days, only to end up with six items for the holidays? Well, the music isn’t the only thing that has changed. And you should see what is changing in the world of online shopping. Please read my column at...
by Wayne Kurtzman | Aug 1, 2009 | Analytics, Content, eCommerce, Innovation, Marketing, Social Media, Web 2.0
Several marketing executives have informed me that they are excited about their new requisitions to hire social media experts for Facebook, Twitter, YouTube and other dances with the public. I’ve sent several back to the drawing board when I told them why I was...
by Wayne Kurtzman | Dec 1, 2008 | eCommerce, Marketing
Cyber Monday is the Monday after Black Friday which is the Friday that is after the Thursday that is Thanksgiving in the United States. Got it? Cyber Monday, now five years old, has become a major online shopping day in the U.S. It is when people presumably buy the...
