Five B2B Social Media Strategies – With Guidelines
Recently I read the idea that there are only five business-to-business (or B2B) social media strategies being used by the Fortune 500 today. While there are roughly...
Archive for: eCommerce
The ROI of Social Media
According to author and business consultant Charlene Li, “Social networks will be like air.” Although it was a prediction in 2008, it resurfaced in...
Virtually Changing Shopping
Remember hanging at the mall with your friends for four days, only to end up with six items for the holidays? Well, the music isn’t the only thing that has...
Who Should Run Your Social Media Program for Twitter Glitter? Moose and Squirrel?
Several marketing executives have informed me that they are excited about their new requisitions to hire social media experts for Facebook, Twitter, YouTube and...
Cyber Monday and the Three Billy Goats Gruff
Cyber Monday is the Monday after Black Friday which is the Friday that is after the Thursday that is Thanksgiving in the United States. Got it? Cyber Monday, now...
ZDNet Discovers Text Analytics?
I am fan of some of the information and insight I get from ZDNet. A November 24th, 2008 commentary suggested that leveraging search engine words to develop a text...
Traditional Retailers Cash in Online with Communities
“Old school” retailers virtually (no pun intended) exploded onto the online back-to-school scene this year, perhaps by virtue of some newfound youth...
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Raul Colon: I had never thought of the behavior I have of moving from one screen to anothe...
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WayneNH: Thank you, Barbara. You really nailed it: " it all lies in the importance of lis...
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Barbara Hannan: As someone who had planned to attend this year and at the last minute could not...
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