by Wayne Kurtzman | Nov 25, 2008 | Analytics, eCommerce
I am fan of some of the information and insight I get from ZDNet. A November 24th, 2008 commentary suggested that leveraging search engine words to develop a text analytics practice would be helpful in determining “Questions and queries, such as ‘How did the...
by Wayne Kurtzman | Sep 19, 2008 | eCommerce, Social Media, Web 2.0
“Old school” retailers virtually (no pun intended) exploded onto the online back-to-school scene this year, perhaps by virtue of some newfound youth appeal. By using social networks and nifty online tools, retailers like Kohl’s and Sears have been...
by Wayne Kurtzman | Aug 15, 2008 | eCommerce, Marketing
Late in 2007, Gartner, Inc. announced they had identified their first generation without an age, gender, social demographic or geography. This generation will leave “traditional ways of selling to customers, based on demographic information … irrelevant in...
