by Wayne Kurtzman | May 16, 2010 | Marketing, Social Media
Facebook has been responsible for more people keeping connected in meanful ways than ever before. We reconnect, disconnect and find new connections through friends that more often than not has a positive impact on our lives. I was torn to write this column, but many...
by Wayne Kurtzman | Apr 3, 2010 | Content, eCommerce, Marketing, mcommerce, Social Media
How far would you follow a brand you like? How far would the brand go to appeal to you? Dunkin Donuts, Kodak and Comcast are three brands that reached out to me when I asked for their help. It’s not because I’m some super-blogger or Twitter maestro –...
by Wayne Kurtzman | Jan 20, 2010 | Analytics, Content, eCommerce, Innovation, Knowledge Management, Marketing, Social Media, Web 2.0
According to author and business consultant Charlene Li, “Social networks will be like air.” Although it was a prediction in 2008, it resurfaced in a discussion I was having where I was asked, ‘what is the ROI on breathing’? This set up the...
by Wayne Kurtzman | Aug 1, 2009 | Analytics, Content, eCommerce, Innovation, Marketing, Social Media, Web 2.0
Several marketing executives have informed me that they are excited about their new requisitions to hire social media experts for Facebook, Twitter, YouTube and other dances with the public. I’ve sent several back to the drawing board when I told them why I was...
by Wayne Kurtzman | Apr 1, 2009 | Content, Innovation, Marketing, Social Media
A recent Taylor Swift song says “she sees his face in every space,” but I don’t think she was talking about the emergence of facial recognition software. The ability to identify your smiling face is around the corner for Facebook, and already exists...
