by Wayne Kurtzman | Nov 3, 2012 | Feature
Forrester’s Darika Ahrens directly addressed the elephant in the room for many companies in her blog post: “Goodbye Advertising, Hello Content Marketing?”. She makes several very important conclusions, which are represented in Forrester’s...
by Wayne Kurtzman | Nov 1, 2010 | Social Media, Web 2.0
One of the truly wonderful things about social media is you get to follow events, like conferences, from a far. In my case, it was reading the thoughts of people attending the recent Forrester Consumer Forum. The great things about these events is attendees quote,...
by Wayne Kurtzman | Aug 20, 2010 | Content, Social Media
Content is what we string together to tell stories, share thoughts and ideas. Coming in different flavors (text, video, photo, music, spoken word, etc.), content is king, and in the digital age it’s good to be the mayor, let alone the king. Now the news: 61 percent of...
by Wayne Kurtzman | Jan 20, 2010 | Analytics, Content, eCommerce, Innovation, Knowledge Management, Marketing, Social Media, Web 2.0
According to author and business consultant Charlene Li, “Social networks will be like air.” Although it was a prediction in 2008, it resurfaced in a discussion I was having where I was asked, ‘what is the ROI on breathing’? This set up the...
by Wayne Kurtzman | Apr 8, 2009 | Social Media, Web 2.0
Now that the social media service Twitter has a daily reference in nearly every newscast, there is a rush of people trying the “next big thing.” Those of us who have been there a while are amazed at how many companies and individuals just don’t get...
