Forrester: Content Marketing to Replace Advertising?
Forrester’s Darika Ahrens directly addressed the elephant in the room for many companies in her blog post: “Goodbye Advertising, Hello Content Marketing?“. She...
Archive for: Forrester
500-Billion Impressions
One of the truly wonderful things about social media is you get to follow events, like conferences, from a far. In my case, it was reading the thoughts of people...
Content Creating Customers Creating Content
Content is what we string together to tell stories, share thoughts and ideas. Coming in different flavors (text, video, photo, music, spoken word, etc.), content...
The ROI of Social Media
According to author and business consultant Charlene Li, “Social networks will be like air.” Although it was a prediction in 2008, it resurfaced in...
Why Twitter Is So Hard To Explain
Now that the social media service Twitter has a daily reference in nearly every newscast, there is a rush of people trying the “next big thing.” Those...
Forrester: 75% Participate on Social Media
Forrester Research, quoted in an October, 2008 AdWeek article states that Social Media has gone mainstream. Several points include: “A consumer poll done...
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