Forrester: Content Marketing to Replace Advertising?
Forrester’s Darika Ahrens directly addressed the elephant in the room for many companies in her blog post: “Goodbye Advertising, Hello Content Marketing?“. She...
Forrester’s Darika Ahrens directly addressed the elephant in the room for many companies in her blog post: “Goodbye Advertising, Hello Content Marketing?“. She...
One of the truly wonderful things about social media is you get to follow events, like conferences, from a far. In my case, it was reading the thoughts of people...
Content is what we string together to tell stories, share thoughts and ideas. Coming in different flavors (text, video, photo, music, spoken word, etc.), content...
According to author and business consultant Charlene Li, “Social networks will be like air.” Although it was a prediction in 2008, it resurfaced in...
Now that the social media service Twitter has a daily reference in nearly every newscast, there is a rush of people trying the “next big thing.” Those...
Forrester Research, quoted in an October, 2008 AdWeek article states that Social Media has gone mainstream. Several points include: “A consumer poll done...