by Wayne Kurtzman | Aug 23, 2016 | Marketing, Social Media
“The internet is a place”, Jeff Jarvis said some time ago. The web has become a place where people learn, act, react, transact and affect transitions in real time, and often as a group. Social media tools make that collaboration possible. If you are just listening...
by Wayne Kurtzman | Dec 31, 2012 | Feature, featured
Cheers to Brian Solis at Altimeter for a great visual on the Customer Journey in the digital age [Original Post on AT&T blog]. Most important, this is a cycle, not a funnel. Believe it or not, this is the digital consumer buying pattern. ” Touch points open...
by Wayne Kurtzman | Oct 23, 2010 | Analytics, Content, Marketing, Social Media, Web 2.0
Nearly 100 people attended the second unconference, PodCamp New Hampshire (PCNH) held at the Portsmouth Harbor Events Center in Portsmouth NH. (Related: What a PodCamp? ) If you attended my session on growing ears (to measure the voices of social media) and how to...
by Wayne Kurtzman | Mar 9, 2010 | Content
Stephen Stills of Crosby, Stills, Nash and Young may have written the soundtrack to the new research on marketing dollars. In 1970 he reminded us: “If you’re down and confused, and you don’t remember who you’re talking with… Love the one you’re with.” With social...
by Wayne Kurtzman | Nov 22, 2009 | Marketing, Social Media
SocialMedia.biz carried a great piece on how Ford does social media. With video posted by JD Lasica, they explained that “Scott Monty & team take integrated approach rather than focus on short-term campaigns,” Ford launched a successful social media...
