by Wayne Kurtzman | Jun 22, 2011 | Analytics, Marketing
Last week, influence measurement tool Klout announced full integration with the professional social network LinkedIn. Already measuring influence on Twitter and Facebook, the San Francisco based company claims to measure a person’s ability to drive action. Klout is an...
by Wayne Kurtzman | May 18, 2011 | Analytics, Marketing
Impressions are a measure of how many eyeballs, or people, see an ad or web page. This measure is one baby step away from a newspaper circulation number or the estimate of how many unicorns have pet kitties. In a Harvard Business Review blog post, the Executive Vice...
by Wayne Kurtzman | Feb 24, 2009 | Analytics, Social Media
“This is like déjà vu all over again,” to quote Yogi Berra. Little did I know, Yogi was referring to attempts to measure the Return on Investment (ROI) of using social media. Just like the early days of the web, “The Business” wants the ROI,...
by Wayne Kurtzman | Oct 1, 2008 | Analytics
Web analytics isn’t rocket science. It’s more like exploratory brain surgery with a mouse instead of a scalpel. It can shed light on details of your business that you never knew you could find. Analytics represent the behavior pattern of your users. Many...
by Wayne Kurtzman | Aug 2, 2008 | Uncategorized
Content and measuring the affect content has – the light and serious sides. That is what I’ll be doing here. Content is evolving from storytelling to life-streaming. Whoever can deliver a flexible method of delivering content, while evolving with the...
