Klout Gets LinkedIn; Facebook Pages
Last week, influence measurement tool Klout announced full integration with the professional social network LinkedIn. Already measuring influence on Twitter and...
Archive for: Measure
Measure Expressions, Not Impressions
Impressions are a measure of how many eyeballs, or people, see an ad or web page. This measure is one baby step away from a newspaper circulation number or the...
The ROI on Social Media
“This is like déjà vu all over again,” to quote Yogi Berra. Little did I know, Yogi was referring to attempts to measure the Return on Investment (ROI)...
Web Analytics: Don’t Try This At Home!
Web analytics isn’t rocket science. It’s more like exploratory brain surgery with a mouse instead of a scalpel. It can shed light on details of your...
Where Content and Analytics Meet. In Beta.
Content and measuring the affect content has – the light and serious sides. That is what I’ll be doing here. Content is evolving from storytelling...
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Raul Colon: I had never thought of the behavior I have of moving from one screen to anothe...
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WayneNH: Thank you, Barbara. You really nailed it: " it all lies in the importance of lis...
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Barbara Hannan: As someone who had planned to attend this year and at the last minute could not...
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