Archive for: measurement

 

Your Right Time for Facebook Posting, Twitter Tweeting or Blogging

A recent article in Mashable quotes sources for the best times to interact with you social media audiences. I can tell you from experience, this is not (all) true. Their...

 
 

MBA Candidates Need Metrics, Too

I recently had the privilege of sharing my thoughts on analytics for the next decade with Dr. Venkatraman’s social media class at the Suffolk University Sawyer...

 
 

The ROI of Social Media

According to author and business consultant Charlene Li, “Social networks will be like air.” Although it was a prediction in 2008, it resurfaced in...

 
 
 
 

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