by Wayne Kurtzman | Apr 14, 2011 | Analytics, Marketing, Social Media
A recent article in Mashable quotes sources for the best times to interact with you social media audiences. I can tell you from experience, this is not (all) true. Their first point, I can’t fault: Be Timely. In fact, Facebook, Twitter, YouTube and to some...
by Wayne Kurtzman | Nov 14, 2010 | Analytics, Knowledge Management, Social Media, Web 2.0
I recently had the privilege of sharing my thoughts on analytics for the next decade with Dr. Venkatraman’s social media class at the Suffolk University Sawyer Business School. I would like to thank Sean Zinsmeister for inviting me to speak with the MBA...
by Wayne Kurtzman | Jan 20, 2010 | Analytics, Content, eCommerce, Innovation, Knowledge Management, Marketing, Social Media, Web 2.0
According to author and business consultant Charlene Li, “Social networks will be like air.” Although it was a prediction in 2008, it resurfaced in a discussion I was having where I was asked, ‘what is the ROI on breathing’? This set up the...
