by Wayne Kurtzman | Aug 29, 2011 | Content, Marketing, Social Media, Web 2.0
Almost 30% of senior marketing executives involved in social media make monitoring social channels actionable by incorporating it into their social strategy. This finding is part of a study performed by WebLiquid and RSW/US and highlighted on MarketingCharts.com....
by Wayne Kurtzman | Feb 13, 2011 | Class UTK
by Wayne Kurtzman | Oct 3, 2010 | Analytics, Marketing, mcommerce, Social Media, Web 2.0
It really wasn’t my intent to write another article about PodCamp Boston. Sure, I was speaking, but I was going to wait until it was PodCamp New Hampshire’s turn in the spotlight. I’ve spent years measuring people’s interactions with web...
by Wayne Kurtzman | Feb 1, 2010 | Analytics, Content, education, Innovation, Marketing, Social Media, Web 2.0
What would happen if everyone had a printing press? What would be the outcome of the true democratization of communication? Everyone does have that potential using their computer and a web site. Your concern should be ‘how are they talking about you’? How can you...
by Wayne Kurtzman | Nov 22, 2009 | Marketing, Social Media
SocialMedia.biz carried a great piece on how Ford does social media. With video posted by JD Lasica, they explained that “Scott Monty & team take integrated approach rather than focus on short-term campaigns,” Ford launched a successful social media...