by Wayne Kurtzman | Mar 6, 2009 | Content, eCommerce, Marketing, Social Media, Web 2.0
While on Twitter I read a post (or a “tweet”) that someone “Just realized social media is the new tattoo. What seems cool to tweet at 20 will be a jobkiller when you’re 30. Get tattoo, easier to undo”. This insight, as so often does, led...
by Wayne Kurtzman | Feb 24, 2009 | Analytics, Social Media
“This is like déjà vu all over again,” to quote Yogi Berra. Little did I know, Yogi was referring to attempts to measure the Return on Investment (ROI) of using social media. Just like the early days of the web, “The Business” wants the ROI,...
by Wayne Kurtzman | Jan 28, 2009 | Social Media, Web 2.0
There was a time to learn how to use e-mail, texting, and even an ATM, but when is the right time to begin using social networks? The answer may be that you have already started. Thirty-five percent of American adults already have a profile on a social media web site....
by Wayne Kurtzman | Jan 12, 2009 | Analytics, Social Media
The lights, the music, the stars… It’s Broadway! Some 16 Broadway plays are closing or have closed in the span of a few months. Observing Broadway’s sharp downward trend, I looked for a similar upward trend. I found that trend in the growth of social...
