The ROI on Social Media

“This is like déjà vu all over again,” to quote Yogi Berra. Little did I know, Yogi was referring to attempts to measure the Return on Investment (ROI) of using social media. Just like the early days of the web, “The Business” wants the ROI,...

Google Leaks Entry to Web Browser Market

Leaking word of a new web browser on Labor Day in the U.S. is somewhere between brilliant and antagonizing. As a web analyst, I wonder how are we going to identify the new browser and aggregate user activity in web metrics. As a web user, I am curious how this fits in...