by Wayne Kurtzman | Oct 3, 2010 | Analytics, Marketing, mcommerce, Social Media, Web 2.0
It really wasn’t my intent to write another article about PodCamp Boston. Sure, I was speaking, but I was going to wait until it was PodCamp New Hampshire’s turn in the spotlight. I’ve spent years measuring people’s interactions with web...
by Wayne Kurtzman | Feb 24, 2009 | Analytics, Social Media
“This is like déjà vu all over again,” to quote Yogi Berra. Little did I know, Yogi was referring to attempts to measure the Return on Investment (ROI) of using social media. Just like the early days of the web, “The Business” wants the ROI,...
by Wayne Kurtzman | Sep 1, 2008 | Content
Leaking word of a new web browser on Labor Day in the U.S. is somewhere between brilliant and antagonizing. As a web analyst, I wonder how are we going to identify the new browser and aggregate user activity in web metrics. As a web user, I am curious how this fits in...
