by Wayne Kurtzman | Nov 3, 2012 | Feature
Forrester’s Darika Ahrens directly addressed the elephant in the room for many companies in her blog post: “Goodbye Advertising, Hello Content Marketing?”. She makes several very important conclusions, which are represented in Forrester’s...
by Wayne Kurtzman | Apr 24, 2011 | Social Media, Web 2.0
The Buggles may have been premature in announcing that “Video Killed the Radio Star.” In fact, new research shows the radio star is literally streaming back with a once elusive demographic along for the ride. Online radio, defined as online only radio or...
by Wayne Kurtzman | Dec 5, 2010 | Analytics, Content, eCommerce, Marketing, Social Media, Web 2.0
Recently I read the idea that there are only five business-to-business (or B2B) social media strategies being used by the Fortune 500 today. While there are roughly a gazillion social networks in the world, there are but five strategies. It is an idea worthy of praise...
by Wayne Kurtzman | Apr 16, 2010 | eCommerce, Marketing, mcommerce
Robert Spier of National Public Radio (NPR) speaking at the ThinkMobile conference in New York this week said that “We are pouring a lot of concrete that cannot be repurposed.” What really concerns me is how many people haven’t placed their order for concrete yet....
by Wayne Kurtzman | Jan 28, 2009 | Social Media, Web 2.0
There was a time to learn how to use e-mail, texting, and even an ATM, but when is the right time to begin using social networks? The answer may be that you have already started. Thirty-five percent of American adults already have a profile on a social media web site....
