Archive for: ROI

 

The ROI of Social Media

According to author and business consultant Charlene Li, “Social networks will be like air.” Although it was a prediction in 2008, it resurfaced in...

 
 

The ROI on Social Media

“This is like déjà vu all over again,” to quote Yogi Berra. Little did I know, Yogi was referring to attempts to measure the Return on Investment (ROI)...

 
 
 
 

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