by Wayne Kurtzman | Nov 16, 2009 | Analytics, Social Media
Accurately measuring the value of the buzz around your company may sound as difficult as weighing the morning fog, but it has made for some unique partnerships over the past few weeks. Meanwhile, there are companies ready to measure things that sound as intangible as...
by Wayne Kurtzman | Mar 6, 2009 | Content, eCommerce, Marketing, Social Media, Web 2.0
While on Twitter I read a post (or a “tweet”) that someone “Just realized social media is the new tattoo. What seems cool to tweet at 20 will be a jobkiller when you’re 30. Get tattoo, easier to undo”. This insight, as so often does, led...
by Wayne Kurtzman | Jan 28, 2009 | Social Media, Web 2.0
There was a time to learn how to use e-mail, texting, and even an ATM, but when is the right time to begin using social networks? The answer may be that you have already started. Thirty-five percent of American adults already have a profile on a social media web site....
by Wayne Kurtzman | Dec 21, 2008 | Social Media, Web 2.0
“This is only a test. For the next 60 seconds this station will conduct a test of the Emergency Broadcast System. This is only a test.” Until the early 1990s, you heard this test weekly from every broadcaster in the United States. It was followed by a...
by Wayne Kurtzman | Nov 26, 2008 | Marketing, Social Media
Industry analyst IDC finds more than half of U.S. consumers with Internet access are flocking to Social Networking services – and it’s the numbers are growing. Perhaps more significant is that the study finds these users of Facebook, MySpace and the like...
