by Wayne Kurtzman | Apr 3, 2010 | Content, eCommerce, Marketing, mcommerce, Social Media
How far would you follow a brand you like? How far would the brand go to appeal to you? Dunkin Donuts, Kodak and Comcast are three brands that reached out to me when I asked for their help. It’s not because I’m some super-blogger or Twitter maestro –...
by Wayne Kurtzman | Jan 20, 2010 | Analytics, Content, eCommerce, Innovation, Knowledge Management, Marketing, Social Media, Web 2.0
According to author and business consultant Charlene Li, “Social networks will be like air.” Although it was a prediction in 2008, it resurfaced in a discussion I was having where I was asked, ‘what is the ROI on breathing’? This set up the...
by Wayne Kurtzman | Nov 22, 2009 | Marketing, Social Media
SocialMedia.biz carried a great piece on how Ford does social media. With video posted by JD Lasica, they explained that “Scott Monty & team take integrated approach rather than focus on short-term campaigns,” Ford launched a successful social media...
by Wayne Kurtzman | Nov 16, 2009 | Analytics, Social Media
Accurately measuring the value of the buzz around your company may sound as difficult as weighing the morning fog, but it has made for some unique partnerships over the past few weeks. Meanwhile, there are companies ready to measure things that sound as intangible as...
by Wayne Kurtzman | Aug 21, 2009 | Marketing, Social Media, Web 2.0
Special thanks to Lori Lieberman and DriveOn Records for helping me on this story. In 1973, Roberta Flack’s “Killing Me Softly with His Song” was Song of the Year and yielded three Grammys including Song of the Year. The back story of this song...
