by Wayne Kurtzman | Aug 1, 2009 | Analytics, Content, eCommerce, Innovation, Marketing, Social Media, Web 2.0
Several marketing executives have informed me that they are excited about their new requisitions to hire social media experts for Facebook, Twitter, YouTube and other dances with the public. I’ve sent several back to the drawing board when I told them why I was...
by Wayne Kurtzman | Jul 18, 2009 | education, Marketing, Social Media
I recently have the privledge of presenting this at SMBNH (Social Media Breakfast New Hampshire) on behalf of the not-for-profit Destination ImagiNation, Inc. Destination ImagiNation is an unconventional problem solving process and tournament for students of all ages....
by Wayne Kurtzman | Mar 6, 2009 | Content, eCommerce, Marketing, Social Media, Web 2.0
While on Twitter I read a post (or a “tweet”) that someone “Just realized social media is the new tattoo. What seems cool to tweet at 20 will be a jobkiller when you’re 30. Get tattoo, easier to undo”. This insight, as so often does, led...
by Wayne Kurtzman | Feb 24, 2009 | Analytics, Social Media
“This is like déjà vu all over again,” to quote Yogi Berra. Little did I know, Yogi was referring to attempts to measure the Return on Investment (ROI) of using social media. Just like the early days of the web, “The Business” wants the ROI,...
by Wayne Kurtzman | Jan 18, 2009 | Marketing, Social Media
With a tip of the hat to mediatransparent.com for the post, and to the creator Michael Reissinger for posting it on Vimeo, here is a (very entertaining) review on advertising from the 1940’s to today and the role that social media plays. Scholz & Friends:...
