by Wayne Kurtzman | Jan 12, 2009 | Analytics, Social Media
The lights, the music, the stars… It’s Broadway! Some 16 Broadway plays are closing or have closed in the span of a few months. Observing Broadway’s sharp downward trend, I looked for a similar upward trend. I found that trend in the growth of social...
by Wayne Kurtzman | Dec 31, 2008 | Content, Marketing, Social Media, Web 2.0
This has been some year. From Obama to Twitter, from banking to the auto ball-outs – it’s time for the best of columns. Mine is a little more focused this year. During one of the final episodes of the animated Nickelodeon series “Avatar: The Last...
by Wayne Kurtzman | Dec 21, 2008 | Social Media, Web 2.0
“This is only a test. For the next 60 seconds this station will conduct a test of the Emergency Broadcast System. This is only a test.” Until the early 1990s, you heard this test weekly from every broadcaster in the United States. It was followed by a...
by Wayne Kurtzman | Dec 8, 2008 | Marketing, Social Media, Web 2.0
Social media use is skyrocketing. Between nearly 75% of the U.S. population uses social media web sites. But even with all those hundreds of millions of people, social media can still fail to meet expectations. What you can’t do, though, is ignore all those...
by Wayne Kurtzman | Nov 26, 2008 | Marketing, Social Media
Industry analyst IDC finds more than half of U.S. consumers with Internet access are flocking to Social Networking services – and it’s the numbers are growing. Perhaps more significant is that the study finds these users of Facebook, MySpace and the like...
