by Wayne Kurtzman | May 11, 2013 | Content, Marketing
A content-first marketing strategy is great, but what about the narrative of your company? John Hagel, Co-chairman, Deloitte LLP Center for the Edge, speaking at SXSW 2013 underscored the importance of moving your company from the story to the enterprise. Digital...
by Wayne Kurtzman | Jul 5, 2010 | Content, education, Feature, Knowledge Management
Since my knowledge management work with several companies, the value of storytelling for business has never escaped me. It is a way of passing lessons down from one generation of workers to the next. In business, that could mean every five to seven years before the...
by Wayne Kurtzman | Feb 22, 2009 | eCommerce, Innovation, Knowledge Management, Social Media
This presentation, given by Wayne Kurtzman at the first meeting of the Social Media Breakfast of New Hampshire (#SMBNH) looks at the threads that connect the earliest economy to the emerging Knowledge Economy. The thread that connects them all are content and...
by Wayne Kurtzman | Sep 23, 2008 | Content, Knowledge Management, Social Media, Web 2.0
Some anthropologists believe storytelling predates the spoken word. Evolution brought the spoken word to “don’t do that, you’ll poke your eye out”. A grandparent could spin that into a wonderful story where the facts are irrelevant to the...
