by Wayne Kurtzman | Jan 14, 2012 | Analytics, Marketing, mcommerce, Social Media
So Google trends can’t predict the outcome of the NH Primary with the same accuracy as it can American Idol or Dancing With The Stars, and for this I am glad. Facebook cannot predict the outcome of such a contest, and for this I am also glad. They do, however,...
by Wayne Kurtzman | Nov 25, 2011 | Feature
At the recent Podcamp Boston, I spoke on the technologies that will affect us, or in some cases, begin to affect us in 2012. Most of the standards are based on the evolution of the web to being a place where people learn, act, react and transact – and...
by Wayne Kurtzman | Aug 23, 2011 | Social Media
I will not write about the East Coast earthquake. I will not write about the East Coast earthquake. Oh, Huffington Post, you made it too easy. Yes, the 5.9 magnitude earthquake has many MANY buildings being checked for structural integrity. Yes, many people lost a...
by Wayne Kurtzman | Jun 22, 2011 | Analytics, Marketing
Last week, influence measurement tool Klout announced full integration with the professional social network LinkedIn. Already measuring influence on Twitter and Facebook, the San Francisco based company claims to measure a person’s ability to drive action. Klout is an...
by Wayne Kurtzman | May 8, 2011 | Content, Social Media, Web 2.0
Where were you when you heard that a team of Navy SEALs had killed Osama Bin Laden? Many answers include “on Facebook” or “on Twitter,” which proves a point I start every social media class with: The Internet is not just a medium, it is a place. The more you can grasp...
