Twitter | BeyondThe.Biz

Ignoring Mom & Dad

May 10, 2010 10:27 pm | no comments

Where are you going? Who are you hanging with? Put that down, you’ll poke someone’s eye out. And never tell a stranger where you are going are where...

The ROI of Social Media

January 20, 2010 9:57 pm | no comments

According to author and business consultant Charlene Li, “Social networks will be like air.” Although it was a prediction in 2008, it resurfaced in...

Universal Truth of Twitter and Music

August 21, 2009 8:22 pm | no comments

Special thanks to Lori Lieberman and DriveOn Records for helping me on this story. In 1973, Roberta Flack’s “Killing Me Softly with His Song” was...

Who Should Run Your Social Media Program for Twitter Glitter? Moose and Squirrel?

August 1, 2009 8:33 pm | no comments

Several marketing executives have informed me that they are excited about their new requisitions to hire social media experts for Facebook, Twitter, YouTube and...

State of the Twittersphere (and Our Secret)

June 20, 2009 2:03 pm | no comments

It’s like Christmas morning, all eight nights of Chanukah and your birthday in one day! Boston marketing software company Hubspot has released their 2009 State...

Informed to the Swines: H1N1, Twitter and Branding Lessons

April 30, 2009 9:06 pm | no comments

The swine influenza outbreak makes Twitter more useful and somewhat useless, at the same time. The difference comes down to the care you took when you chose whose...

Why Twitter Is So Hard To Explain

April 8, 2009 8:02 pm | no comments

Now that the social media service Twitter has a daily reference in nearly every newscast, there is a rush of people trying the “next big thing.” Those...