by Wayne Kurtzman | Aug 1, 2009 | Analytics, Content, eCommerce, Innovation, Marketing, Social Media, Web 2.0
Several marketing executives have informed me that they are excited about their new requisitions to hire social media experts for Facebook, Twitter, YouTube and other dances with the public. I’ve sent several back to the drawing board when I told them why I was...
by Wayne Kurtzman | Jun 20, 2009 | Analytics, Marketing, Social Media, Web 2.0
It’s like Christmas morning, all eight nights of Chanukah and your birthday in one day! Boston marketing software company Hubspot has released their 2009 State of the Twittersphere Report. The funny part is I really don’t know if I’m being sarcastic:...
by Wayne Kurtzman | Apr 30, 2009 | Marketing, Social Media
The swine influenza outbreak makes Twitter more useful and somewhat useless, at the same time. The difference comes down to the care you took when you chose whose updates to follow. Businesses can learn a lot of from this, but mostly how to brand themselves in this...
by Wayne Kurtzman | Apr 8, 2009 | Social Media, Web 2.0
Now that the social media service Twitter has a daily reference in nearly every newscast, there is a rush of people trying the “next big thing.” Those of us who have been there a while are amazed at how many companies and individuals just don’t get...
by Wayne Kurtzman | Mar 6, 2009 | Content, eCommerce, Marketing, Social Media, Web 2.0
While on Twitter I read a post (or a “tweet”) that someone “Just realized social media is the new tattoo. What seems cool to tweet at 20 will be a jobkiller when you’re 30. Get tattoo, easier to undo”. This insight, as so often does, led...
