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Periodic Table of Search: The Elements of SEO and SMO [Infographic]
I'll still parsing its accuracy, but it seems like SearhEngineLand, a long-time credible source for SEO (search engine optimization) information, has produced a great visual explanation of the elements of search engine rankings. Best of all, it's easy to update as new...
Measure Expressions, Not Impressions
Impressions are a measure of how many eyeballs, or people, see an ad or web page. This measure is one baby step away from a newspaper circulation number or the estimate of how many unicorns have pet kitties. In a Harvard Business Review blog post, the Executive Vice...
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