Social Media is a Team Sport

“The internet is a place”, Jeff Jarvis said some time ago. The web has become a place where people learn, act, react, transact and affect transitions in real time, and often as a group.  Social media tools make that collaboration possible. If you are just listening... read more

The Importance of Teaching

I spend considerable time in the world of social media listening and analytics. Like an air traffic controller making sure everyone gets the help they need to prevent a social crash. I hear the voice of the customer, making it easy to get dragged into social minutiae:... read more