What would happen if everyone had a printing press?  What would be the outcome of the true democratization of communication?

Everyone does have that potential using their computer and a web site. Your concern should be ‘how are they talking about you’?

How can you benefit from this shift – and really see what is happening?

Check out the details in my MediaBullseye column.

photo credit: ejhogbin

According to author and business consultant Charlene Li, “Social networks will be like air.” Although it was a prediction in 2008, it resurfaced in a discussion I was having where I was asked, ‘what is the ROI on breathing’? This set up the classic ROI discussion of sites like Twitter, Facebook, and LinkedIn.

See how this discussion is taking new twists in my MediaBullseye column. (Thank you!)

photo credit: *clairity*

The U.K.’s Telegraph TV at CES Las Vegas learns that soon, your phone can control and new drone that flies some 150 feet away. The 11-ounce toy by Parrot of France is a new augmented reality game being shown at the Consumer Electronics Show. With two cameras aboard the 18-inch craft, you can keep an eye on what’s happening below the drone. Check out the video below for details.

Take the game aside, how else CAN this be used and how WILL it be used? Please add your comments below.

Pepsi is more interested in talking with the voices of a new generation than run ads during Super Bowl XLIV. The cola giant is replacing their popular Super Bowl ads with cause-based social media. Putting this in perspective, the last time there was a Super Bowl without a Pepsi ad, John Elway and Phil Simms were the quarterbacks, the half time show was done by high school students and the New York Giants beat the Denver Broncos.

Please read the rest of the article – and why Pepsi could change every industry in my MediaBullseye.com column.

Imagine controlling a car door, video game, iPod or computer without a mouse or keyboard. Sometimes, using the control devices we’ve become used to are not convenient, and Microsoft has a way around them: Program muscle actions into the device. The story broke over the New Year’s 2010 weekend in BoyGeniusReport.

According to BGR, Microsoft has filed a patent that could have wide-reaching implications in every-day life. More amazing possibilities exist for those with a wide array of disabilities. What can be done if muscle movements can be trained and then used to work the controls of a program or other devices? And just imagine THAT version of the Xbox!

“Dear Lord be with me as I try to explain to my mother how to switch from the DVR to the DVD on her new TV – ON THE PHONE.” That Twitter moment from my friend PR friend in Detroit, Lisa Dilg said it all: It’s out with the old toys – and it’s amazing what has become obsolete, but it’s more amazing where the new toys are going!

Read all the details about which of our “toys” are old, and what they will become in my column on MediaBullseye.com. Please comment there on what you thing will be obsolete next!

Thank you!

photo credit: MRBECK

Charles Dickens reportedly got paid by the word for such works as A Christmas Carol.

With apologies to Mr. Dickens, citizen journalists, representatives from YouTube, Google, newspapers, Mr. Magoo, The Muppets and the Users of the Internet, I present to you, a Digital Christmas Carol.

Please read the article in my MediaBullseye column.

photo credit: kevindooley