5 Things About Marketing and Social Media That Are Not Changing in 2014
Each year I write what will be coming for the upcoming year. Everyone does that. So here are the things that aren’t changing, and the implications of not changing. The list is based around two ideas: First. to paraphrase David Armano at Edelman Digital, attention is the emerging currency of social media. Second, we love […]
Remember Pac-Man? Growing Mobile Data Consumption is Like That
Pac-Man munched power pellets in the same way Americans now munch mobile data bandwidth. A new study from Frost & Sullivan says the average mobile user is now up to 2GB data usage a month. That’s roughly 75 mobile web pages per day or roughly 1.5 hours of daily music streaming (according to the Verizon […]
The Future of Search Reads Your Mind
The future of search relies on two distinct elements: Explicit and Implicit query – and how users interact with search in general. Implicit query is one of those scary-cool by rapidly emerging technologies. Explicit query is the search you know today – type in the what you are looking for (example: NYC subway stations). Implicit query leverages […]
3 Business Benefits of Facebook’s Shared Photo Albums
AllFacebook reported (via Mashable) that Facebook will launch shared photo albums within the next few days. You and your friends can share your favorite event photos to the same album, which will increase the number of measured interactions into the Facebook Social Graph providing even more complete connection data. When this features rolls to company pages, it will […]
Pardon The Appearance…
After a brief vacation from blogging, I am starting with a facelift of the site. This means this site will not be pretty for a few days (or daze, your choice). I look forward to sharing the findings of the “blogcation”. – Wayne
4 Emerging Technologies with Huge Implications
Two months after SXSW, there are several technologies that I am excited about – and interested to see how behaviors will change to adopt them (or not). Of real interest is how the world will deal with the financial implications of these game-changers. Any one of these can change the way you you do things, […]
From Story to Narrative: The Next Content Challenge
A content-first marketing strategy is great, but what about the narrative of your company? John Hagel, Co-chairman, Deloitte LLP Center for the Edge, speaking at SXSW 2013 underscored the importance of moving your company from the story to the enterprise. Digital technology opens the unlimited potential to connect, learn and collaborate at a scale that was […]
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