4 Emerging Technologies with Huge Implications
Two months after SXSW, there are several technologies that I am excited about – and interested to see how behaviors will change to adopt them (or not). Of real interest is how the world will deal with the financial implications of these game-changers. Any one of these can change the way you you do things, […]
From Story to Narrative: The Next Content Challenge
A content-first marketing strategy is great, but what about the narrative of your company? John Hagel, Co-chairman, Deloitte LLP Center for the Edge, speaking at SXSW 2013 underscored the importance of moving your company from the story to the enterprise. Digital technology opens the unlimited potential to connect, learn and collaborate at a scale that was […]
8 Tips on Preparing for SxSW
The South by Southwest (SxSW) Conference and Festival is where you can let your geek flag proudly fly. It makes no difference if you are the New Geek on the Block or if you know what is happening in tech before Mashable writes the story; SxSW IS where the now and future of tech is […]
The Dynamic Customer Journey
Cheers to Brian Solis at Altimeter for a great visual on the Customer Journey in the digital age [Original Post on AT&T blog]. Most important, this is a cycle, not a funnel. Believe it or not, this is the digital consumer buying pattern. “ Touch points open and close whether a customer stands on the stage […]
New Waze: Community-Sourced Traffic Revisited
“Watch out! Accident ahead!” I just turned on Waze, the crowd-sourcing / navigation traffic app and I instantly found out what cause of a backup on a local road. Not a bad way to revisit the app that I first reviewed just over two years ago. The app has cleared two major hurdles: critical user mass and […]
MultiScreenism: 4 Reasons You Need to Pay Attention Now
We are now multi-screen buyers and decision makers. “ 90% of our media consumption occurs in front of a screen”, according to research presented at a Google developer conference, and posted on the Think With Google site. First and foremost, we now live in a mutli-screen world and the time to pay attention is now, because customer behaviors are/have […]
Forrester: Content Marketing to Replace Advertising?
Forrester’s Darika Ahrens directly addressed the elephant in the room for many companies in her blog post: “Goodbye Advertising, Hello Content Marketing?“. She makes several very important conclusions, which are represented in Forrester’s Online Paid Content Forecast, 2012 To 2017 (EU-7): “You will have fewer chances to reach consumers with traditional advertising. The very services driving […]
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