by Wayne Kurtzman | Dec 5, 2016 | augmented reality, eCommerce, Innovation, virtual reality | 0 Comments
Ten years ago, this book would have been in the science fiction section. In ten years from now, The Fourth Transformation may be in the history section. This is not about things that may happen, but rather changes that have started years ago, and are about to change... read more
by Wayne Kurtzman | Oct 27, 2016 | Customer Experience, eCommerce, Marketing | 0 Comments
It seems obvious: if you have a “buy” button on your web or social sites, why don’t you have a “resolve” button? The answer is also painfully obvious. The question was posed by Scott Carr, CEO of Modria who joined Bryan Kramer on a recent #H2HChat (Human to Human... read more
by Wayne Kurtzman | Sep 14, 2016 | augmented reality, featured, Marketing, mobile | 0 Comments
The best part of waking up is having a coffee buddy to share the first cup of the day with. We are not far from being able to have a customized buddy right on your coffee cup. The technology and likely the information about you needed to personalize your new buddy is... read more
by Wayne Kurtzman | Aug 23, 2016 | Marketing, Social Media | 0 Comments
“The internet is a place”, Jeff Jarvis said some time ago. The web has become a place where people learn, act, react, transact and affect transitions in real time, and often as a group. Social media tools make that collaboration possible. If you are just listening... read more
by Wayne Kurtzman | Jul 7, 2016 | collaboration, Customer Experience | 0 Comments
The words “customer experience” are working their way across board rooms, but to quote the great Inigo Montoya, “You keep using that word. I do not think it means what you think it means.” Montoya, although fictional and meme-worthy, is right: You keep... read more
by Wayne Kurtzman | Jun 29, 2016 | Customer Experience, eCommerce, economy, Marketing, Social Media | 0 Comments
The sales funnel: It’s a simple, elegant metaphor for a customer’s journey. To this day, companies allocate resources based on that 1898 visual metaphor. Only customers don’t buy that way anymore. Not B2B or B2C. Advertising advocate Elias St. Elmo Lewis is credited... read more
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