Every Facebook user has seen those quizzes. THOSE quizzes: 30 things you didn’t know about me, which superhero, sandwich or drink you most resemble and even those little fun applications and games. What if your precious little answers to those questions were being given away along with information, photos and posts from your friends?
The answer [...]

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Special thanks to Lori Lieberman and DriveOn Records for helping me on this story.
In 1973, Roberta Flack’s “Killing Me Softly with His Song” was Song of the Year and yielded three Grammys including Song of the Year. The back story of this song underscores the universal truth of Twitter and every social media platform now [...]

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In the 2001 Meg Ryan movie “Kate and Leopold”, one of the characters attempts to explain his discovery as being “no more crazy than a dog finding a rainbow. Dogs are colorblind … [and] I’m that dog who saw a rainbow, only none of the other dogs believed me.” Podcamp may best defined as a [...]

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Several marketing executives have informed me that they are excited about their new requisitions to hire social media experts for Facebook, Twitter, YouTube and other dances with the public. I’ve sent several back to the drawing board when I told them why I was quite sure that their strategy would fail.
Everything I needed to know, [...]

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