by Wayne Kurtzman | Jan 6, 2012 | gamification, Marketing, mcommerce, Social Media, Web 2.0
As mobile phones and social media make this the era of SoMoLo (Social/Mobile/Local) technology, gamification, the use of game dynamics, is quietly becoming a bigger force for many businesses. By 2015, according to Gartner, Inc., more than half of organizations that...
by Wayne Kurtzman | Aug 29, 2011 | Content, Marketing, Social Media, Web 2.0
Almost 30% of senior marketing executives involved in social media make monitoring social channels actionable by incorporating it into their social strategy. This finding is part of a study performed by WebLiquid and RSW/US and highlighted on MarketingCharts.com....
by Wayne Kurtzman | Jun 28, 2011 | Analytics, Content, LBS Location Based Service, Social Media, Web 2.0
In a limited beta today, the Google+ project adds several new layers of community. Here’s a quick summary with more coming soon. The features are designed for both ad hoc and long-term communities, mobile and (is there a non-mobile anymore?) and really does...
by Wayne Kurtzman | May 8, 2011 | Content, Social Media, Web 2.0
Where were you when you heard that a team of Navy SEALs had killed Osama Bin Laden? Many answers include “on Facebook” or “on Twitter,” which proves a point I start every social media class with: The Internet is not just a medium, it is a place. The more you can grasp...
by Wayne Kurtzman | Apr 24, 2011 | Social Media, Web 2.0
The Buggles may have been premature in announcing that “Video Killed the Radio Star.” In fact, new research shows the radio star is literally streaming back with a once elusive demographic along for the ride. Online radio, defined as online only radio or...
by Wayne Kurtzman | Mar 15, 2011 | Feature, Innovation, SxSW, Web 2.0
Location Based Services (LBS) and the importance of driving ideas into entrepreneurial success was opening tone set at SxSW interactive, the premiere emerging media conference that opened in Austin, Texas on Friday (March 11, 2011). CEO of O’Reilly Media, Tim O’Reilly...
