by Wayne Kurtzman | Dec 26, 2010 | Social Media
Social Media is all about finding relevant content when you need it. In the same way we share a relevant content experience when watching a movie in a theater, a weather event brings us together with our stories about the flood, ice storm, hurricane or some other...
by Wayne Kurtzman | Dec 20, 2010 | Knowledge Management, Marketing
In the Frank Loesser musical, “How To Succeed in Business Without Really Trying”, a book of the same name helps a one-time window washer climb the ladder of corporate success. Played in the film and on Broadway by Robert Morse (and in the 1995 revival by...
by Wayne Kurtzman | Dec 5, 2010 | Analytics, Content, eCommerce, Marketing, Social Media, Web 2.0
Recently I read the idea that there are only five business-to-business (or B2B) social media strategies being used by the Fortune 500 today. While there are roughly a gazillion social networks in the world, there are but five strategies. It is an idea worthy of praise...