Web analysts love to have their metrics as neat as Scrooge McDuck’s piles of gold coins. When web measurements don’t add up, they become as obsessed in finding out why as McDuck trying to find a lost coin. So what looks like a natural search user but is really a direct load visitor?

continue reading.....

Late in 2007, Gartner, Inc. announced they had identified their first generation without an age, gender, social demographic or geography. This generation will leave “traditional ways of selling to customers, based on demographic information … irrelevant in an online world.” Say hello to Generation Virtual, or Generation V (GenV).

continue reading.....

Knowledge Management is (arguably) the practice of sharing, codifying and leveraging content for cost savings and innovation. The very young Social Media (SM) market seems to be foreshadowing what Peter Drucker, Alvin Toffler and other futurists predicted: an effective knowledge economy.

continue reading.....

If you don’t buy into the whole Social Media is changing the way the world thinks and buys, get a cup of coffee and watch this presentation.
Some of the language really isn’t necessary (there’s your warning), but the content is more valuable than the expletives.
Thanks to Dimwitting Musings for finding it and Marta Kagan for [...]

continue reading.....

Content and measuring the affect content has – the light and serious sides.  That is what I’ll be doing here.
Content is evolving from storytelling to life-streaming. Whoever can deliver a flexible method of delivering content, while evolving with the market, will be among the winners. While others watch “Web 2.0″, I am watching what the [...]

continue reading.....