by Wayne Kurtzman | Aug 27, 2008 | Analytics, Marketing
Web analysts love to have their metrics as neat as Scrooge McDuck’s piles of gold coins. When web measurements do not add up, they become obsessed in determining why, just as McDuck would in trying to find a lost coin. If you’re watching this unfold, it...
by Wayne Kurtzman | Aug 15, 2008 | eCommerce, Marketing
Late in 2007, Gartner, Inc. announced they had identified their first generation without an age, gender, social demographic or geography. This generation will leave “traditional ways of selling to customers, based on demographic information … irrelevant in...
by Wayne Kurtzman | Aug 15, 2008 | Knowledge Management, Social Media
Knowledge Management is (arguably) the practice of sharing, codifying and leveraging content for cost savings and innovation. I say arguably because each “KM” organization seems to have it’s own definition(s). The very young Social Media (SM) market...
by Wayne Kurtzman | Aug 4, 2008 | Social Media, Web 2.0
If you don’t buy into the whole Social Media is changing the way the world thinks and buys, get a cup of coffee and watch this presentation. Some of the language really isn’t necessary (there’s your warning), but the content is more valuable than the...
by Wayne Kurtzman | Aug 2, 2008 | Uncategorized
Content and measuring the affect content has – the light and serious sides. That is what I’ll be doing here. Content is evolving from storytelling to life-streaming. Whoever can deliver a flexible method of delivering content, while evolving with the...
