Late in 2007, Gartner, Inc. announced they had identified their first generation without an age, gender, social demographic or geography. This generation will leave “traditional ways of selling to customers, based on demographic information … irrelevant in an online world.” Say hello to Generation Virtual, or Generation V (GenV).

We have been discovered in the way the Native Americans discovered Columbus. (“Hey, we were waiting for you! No … not really”).

Read Wayne’s complete story on

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