Archive for February, 2012

8 Tips on Preparing for SxSW

February 12, 2012 10:02 pm | 5 comments

The South by Southwest (SxSW) Conference and Festival is where you can let your geek flag proudly fly. It makes no difference if you are the New Geek on the Block...

Coca-Cola Pops Content Vision

February 7, 2012 9:02 pm | 3 comments

I’ve been preaching shared and earned content for a long time, but Coca-Cola has shared it’s Content 2020 strategy in a very public way: On YouTube. It’s...