From Story to Narrative: The Next Content Challenge
A content-first marketing strategy is great, but what about the narrative of your company? John Hagel, Co-chairman, Deloitte LLP Center for the Edge, speaking...
Author Archive:
8 Tips on Preparing for SxSW
The South by Southwest (SxSW) Conference and Festival is where you can let your geek flag proudly fly. It makes no difference if you are the New Geek on the Block...
The Dynamic Customer Journey
Cheers to Brian Solis at Altimeter for a great visual on the Customer Journey in the digital age [Original Post on AT&T blog]. Most important, this is a cycle,...
New Waze: Community-Sourced Traffic Revisited
“Watch out! Accident ahead!” I just turned on Waze, the crowd-sourcing / navigation traffic app and I instantly found out what cause of a backup on a...
MultiScreenism: 4 Reasons You Need to Pay Attention Now
We are now multi-screen buyers and decision makers. “ 90% of our media consumption occurs in front of a screen”, according to research presented at...
Forrester: Content Marketing to Replace Advertising?
Forrester’s Darika Ahrens directly addressed the elephant in the room for many companies in her blog post: “Goodbye Advertising, Hello Content Marketing?“. She...
Five Marketing Lessons from Alaska
Denali (Mount McKinkley). Wayne Kurtzman photo. When I travel, I like to hear the stories locals tell about their communities and experiences. Alaska was like...
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Raul Colon: I had never thought of the behavior I have of moving from one screen to anothe...
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WayneNH: Thank you, Barbara. You really nailed it: " it all lies in the importance of lis...
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Barbara Hannan: As someone who had planned to attend this year and at the last minute could not...
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