Stephen Stills of Crosby, Stills, Nash and Young may have written the soundtrack to the new research on marketing dollars. In 1970 he reminded us: “If you’re down and confused, and you don’t remember who you’re talking with… Love the one you’re with.” With social media, a more smart-phone centric population and growing web interactivity [...]

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Not to worry. We’re pushing through at database upgrade issue with the web host which should be resolved shortly.
Then I can bring it up to date… but hang on! I’ll be updating live several times a day from SXSW Interactive starting later this week. I’ll be posted the What You Need To Know for your [...]

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What would happen if everyone had a printing press?  What would be the outcome of the true democratization of communication?
Everyone does have that potential using their computer and a web site. Your concern should be ‘how are they talking about you’?
How can you benefit from this shift – and really see what is happening?
Check out [...]

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According to author and business consultant Charlene Li, “Social networks will be like air.” Although it was a prediction in 2008, it resurfaced in a discussion I was having where I was asked, ‘what is the ROI on breathing’? This set up the classic ROI discussion of sites like Twitter, Facebook, and LinkedIn.
See how this [...]

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The U.K.’s Telegraph TV at CES Las Vegas learns that soon, your phone can control and new drone that flies some 150 feet away. The 11-ounce toy by Parrot of France is a new augmented reality game being shown at the Consumer Electronics Show. With two cameras aboard the 18-inch craft, you can keep an [...]

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Pepsi is more interested in talking with the voices of a new generation than run ads during Super Bowl XLIV. The cola giant is replacing their popular Super Bowl ads with cause-based social media. Putting this in perspective, the last time there was a Super Bowl without a Pepsi ad, John Elway and Phil Simms [...]

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Imagine controlling a car door, video game, iPod or computer without a mouse or keyboard. Sometimes, using the control devices we’ve become used to are not convenient, and Microsoft has a way around them: Program muscle actions into the device. The story broke over the New Year’s 2010 weekend in BoyGeniusReport.
According to BGR, Microsoft has [...]

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