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8 Tips on Preparing for SxSW

The South by Southwest (SxSW) Conference and Festival is where you can let your geek flag proudly fly. It makes no difference if you are the New Geek on the Block...

 
 

New Waze: Community-Sourced Traffic Revisited

“Watch out! Accident ahead!” I just turned on Waze, the crowd-sourcing / navigation traffic app and I instantly found out what cause of a backup on a...

 
 

Five Marketing Lessons from Alaska

Denali (Mount McKinkley). Wayne Kurtzman photo. When I travel, I like to hear the stories locals tell about their communities and experiences. Alaska was like...

 
 

3 Tips Business Event Planners Must Learn from Political Conventions

Sarcastic Tone: Nothing makes for better television than political conventions. Despite the tone, there are several takeaways the business event planners should...

 
 

SxSW 2012 Recap: Social Local Mobile (SoLoMo) Content, ROI, Data and More

  @GuyKawasaki and Google's Vic Gundotra at SXSW 2012 (Wayne Kurtzman photo) Roald Dahl would have loved the South by Southwest conference and festival,...

 
 

It’s Not Easy Being Geek – Except Here And Now at SxSW

Pedicab at SXSW in Austin, TX (Wayne Kurtzman photo) To paraphrase the very social Kermit the Frog, It’s Not Easy Being Geek.  That is unless you are among...

 
 

Coca-Cola Pops Content Vision

I’ve been preaching shared and earned content for a long time, but Coca-Cola has shared it’s Content 2020 strategy in a very public way: On YouTube. It’s...

 
 
 
 

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