by Wayne Kurtzman | Jan 3, 2018 | Content, Social Media
It’s been about a year since my last blog. I feel I owe you an explanation, especially since I suggest that many of you blog. First, I do write. This year, as Research Director for IDC, much of the analysis I write now sits where corporate subscribers can get to...
by Wayne Kurtzman | Aug 23, 2016 | Marketing, Social Media
“The internet is a place”, Jeff Jarvis said some time ago. The web has become a place where people learn, act, react, transact and affect transitions in real time, and often as a group. Social media tools make that collaboration possible. If you are just listening...
by Wayne Kurtzman | Jun 29, 2016 | Customer Experience, eCommerce, economy, Marketing, Social Media
The sales funnel: It’s a simple, elegant metaphor for a customer’s journey. To this day, companies allocate resources based on that 1898 visual metaphor. Only customers don’t buy that way anymore. Not B2B or B2C. Advertising advocate Elias St. Elmo Lewis is credited...
by Wayne Kurtzman | Mar 4, 2015 | Content, Social Media, SxSW
The South by Southwest (or SXSW) Festival and Conference is still unlike any event you’ve attended. There are three tracks: film, music and interactive. While over 100,000 people will head to Austin for the music, the conference for all three is made up of...
by Wayne Kurtzman | Apr 26, 2014 | Analytics, eCommerce, featured, Geolocation, Innovation, LBS Location Based Service, Marketing, mcommerce, Social Media
There has been a lot of speculation of the future of Google+ as Vic Gundotra, the head of the social network leaves Big G. Even before Google Wave,I believed Google+ was on a seven-year adoption plan. Start with college students needing an integrated mobile app to...
by Wayne Kurtzman | Mar 23, 2014 | manufacturing, Marketing, Social Media, SxSW, wearables
This post originally appeared on the Pitney Bowes Software blog. If piloting businesses through the internet years was not enough, the big single takeaway from SXSW interactive, the world’s largest disruptive technology conference, is that the changes are not over....
