The ROI on Social Media

“This is like déjà vu all over again,” to quote Yogi Berra. Little did I know, Yogi was referring to attempts to measure the Return on Investment (ROI) of using social media. Just like the early days of the web, “The Business” wants the ROI,...

How Twitter Changed My Life

Okay, not mine personally – but wait. Maybe it has. The news follows me, and with different spins – and sometimes no spin at all. I’ve met amazing people and can follow-up questions with some outstanding though leaders. I can reach out to companies I...