by Wayne Kurtzman | Dec 5, 2016 | augmented reality, eCommerce, Innovation, virtual reality
Ten years ago, this book would have been in the science fiction section. In ten years from now, The Fourth Transformation may be in the history section. This is not about things that may happen, but rather changes that have started years ago, and are about to change...
by Wayne Kurtzman | Oct 27, 2016 | Customer Experience, eCommerce, Marketing
It seems obvious: if you have a “buy” button on your web or social sites, why don’t you have a “resolve” button? The answer is also painfully obvious. The question was posed by Scott Carr, CEO of Modria who joined Bryan Kramer on a recent #H2HChat (Human to Human...
by Wayne Kurtzman | Jun 29, 2016 | Customer Experience, eCommerce, economy, Marketing, Social Media
The sales funnel: It’s a simple, elegant metaphor for a customer’s journey. To this day, companies allocate resources based on that 1898 visual metaphor. Only customers don’t buy that way anymore. Not B2B or B2C. Advertising advocate Elias St. Elmo Lewis is credited...
by Wayne Kurtzman | Apr 26, 2014 | Analytics, eCommerce, featured, Geolocation, Innovation, LBS Location Based Service, Marketing, mcommerce, Social Media
There has been a lot of speculation of the future of Google+ as Vic Gundotra, the head of the social network leaves Big G. Even before Google Wave,I believed Google+ was on a seven-year adoption plan. Start with college students needing an integrated mobile app to...
by Wayne Kurtzman | Jan 16, 2014 | augmented reality, Content, eCommerce, education, gamification, Innovation, LBS Location Based Service, mobile
Each year I write what will be coming for the upcoming year. Everyone does that. So here are the things that aren’t changing, and the implications of not changing. The list is based around two ideas: First. to paraphrase David Armano at Edelman Digital,...
by Wayne Kurtzman | Oct 29, 2013 | eCommerce, featured, Geolocation, LBS Location Based Service, Marketing, mcommerce
Pac-Man munched power pellets in the same way Americans now munch mobile data bandwidth. A new study from Frost & Sullivan says the average mobile user is now up to 2GB data usage a month. That’s roughly 75 mobile web pages per day or roughly 1.5 hours of...
