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We are now multi-screen buyers and decision makers. ” 90% of our media consumption occurs in front of a screen”, according to research presented at a Google developer conference, and posted on the Think With Google site. First and foremost, we now live in...

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Forrester’s Darika Ahrens directly addressed the elephant in the room for many companies in her blog post: “Goodbye Advertising, Hello Content Marketing?”. She makes several very important conclusions, which are represented in Forrester’s...